France Marketing Lead: Scale Growth & GTM

AnyVan; Greater London; Hybride; GBP 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Hybrid role

Visa sponsorship

25 days annual leave

On-site gym

Vitality health membership

People’s Pension

Résumé du poste

AnyVan is seeking a Marketing Lead for France to own and scale marketing and growth in a key expansion market. You will define and execute the French go-to-market strategy, working with Marketing, Sales, Product, Pricing and Operations to secure market fit and revenue growth.

You’ll combine strategic thinking with hands-on execution, bringing local market insight and broad channel expertise to acquire customers and improve conversion in a fast-paced setting.

Qualifications

• Fluent French and English with strong written and verbal communication.
• Proven experience launching and scaling direct-to-consumer tech in France.
• Entrepreneurial mindset with ownership and accountability.
• Broad marketing know-how across channels and partnerships.

Responsabilités

• Scale fast by leveraging playbooks from Spain to grow France.
• Lead go-to-market strategy with product, pricing and operations alignment.
• Advocate for the French customer across the business.
• Build and scale channels and partnerships (PPC, SEO, CRM, Brand, Paid Social, PR, Influencers).
• Test, measure, and optimise performance with data-driven decisions.
• Own France's performance with an entrepreneurial mindset.

Connaissances

Go-to-market strategy

Channel marketing

PPC/SEO & Brand

CRM & lifecycle marketing

Influencer marketing

Partnerships

Data-driven decisions

Cross-functional leadership

Project management

French & English fluency

Outils

CRM platforms

SEO tools

PPC platforms

Influencer platforms

Description du poste

AnyVan is seeking a Marketing Lead for France to own and scale marketing and growth in a key expansion market. You will define and execute the French go-to-market strategy, working with Marketing, Sales, Product, Pricing and Operations to secure market fit and revenue growth.

You’ll combine strategic thinking with hands-on execution, bringing local market insight and broad channel expertise to acquire customers and improve conversion in a fast-paced setting.