Marketing Lead

Thatcham Research; Colthrop; Hybrid; GBP 46,000 - 56,000; Full time

Benefits offered by this job

10% pension (non-contributory)

29 days holiday (+ public holidays)

Group Life Assurance

Group Income Protection

Salary Sacrifice schemes

Parental leave

Job summary

Thatcham Research is seeking an Insurance & Member Marketing Lead to own engagement with members, customers and the wider insurance ecosystem. This hybrid, 12-month FTC role focuses on strategic marketing, compelling communications and stakeholder relationships.

You will develop integrated campaigns across channels, create content, and measure outcomes to drive awareness and participation in our products and services.

Qualifications

• Experienced marketing professional with creativity and commercial awareness.
• Experience in B2B marketing communications.
• Excellent copywriting and content creation skills with adaptable tone.
• Experience planning integrated campaigns across digital and traditional channels.
• Ability to engage, influence and collaborate with stakeholders.
• Data-driven approach using insights and performance metrics to improve engagement.

Responsibilities

• Develop and deliver integrated marketing and communication campaigns across multiple channels.
• Create engaging content including articles, email campaigns, social media content, presentations and thought leadership pieces.
• Lead member engagement initiatives that drive awareness, adoption and participation across our products and services.
• Collaborate with commercial, research, product and data teams to bring campaigns to life.
• Measure campaign effectiveness, analyse performance data and use insights to optimise future activity.
• Build strong relationships with key stakeholders across the insurance industry and member organisations.
• Support the development and promotion of content within AiQ, our member content sharing platform, helping increase engagement and usage.
• Manage multiple projects simultaneously, ensuring delivery against objectives, budgets and timelines.

Skills

Marketing leadership

Copywriting

Content creation

Integrated campaigns

Stakeholder management

Data-driven marketing

Communication skills

Presentation skills

Job description

Insurance & Member Marketing Lead | Circa £50,770 + excellent benefits | 12-month FTC | Hybrid

At Thatcham Research, we're passionate about making vehicles safer, more secure and easier to repair. Working at the heart of the automotive and insurance sectors, our research, insight and innovation help protect drivers, reduce costs and shape the future of mobility.

We're looking for an experienced Insurance & Member Marketing Lead to take ownership of how we engage with our members, customers and the wider insurance ecosystem. This is an exciting opportunity for a strategic marketer and natural storyteller who enjoys creating impactful campaigns, building strong stakeholder relationships and turning complex industry insight into compelling communications.

If you enjoy influencing senior stakeholders and are passionate about delivering measurable marketing outcomes, we'd love to hear from you. This role is a 12-month FTC maternity cover.

What you’ll be doing

• Develop and deliver integrated marketing and communication campaigns across multiple channels.
• Create engaging content including articles, email campaigns, social media content, presentations and thought leadership pieces.
• Lead member engagement initiatives that drive awareness, adoption and participation across our products and services.
• Collaborate with commercial, research, product and data teams to bring campaigns to life.
• Measure campaign effectiveness, analyse performance data and use insights to optimise future activity.
• Build strong relationships with key stakeholders across the insurance industry and member organisations.
• Support the development and promotion of content within AiQ, our member content sharing platform, helping increase engagement and usage.
• Manage multiple projects simultaneously, ensuring delivery against objectives, budgets and timelines.

Skills & experience that will set you up for success

You are an experienced marketing professional who combines creativity with commercial awareness and enjoys working closely with stakeholders to achieve shared goals.

We're particularly interested in candidates who have:

• Previous marketing communications experience in a B2B environment.
• Excellent copywriting and content creation skills, with the ability to adapt tone for different audiences.
• Experience planning and delivering integrated campaigns across digital and traditional channels.
• The ability to engage, influence and collaborate with a wide range of stakeholders.
• A data-driven approach, using insights and performance metrics to improve engagement and campaign effectiveness.
• Outstanding communication and presentation skills.Experience building partnerships and managing external relationships.

Desirable:

• Experience working within a membership organisation, insurance business or relevant industry sector.
• Knowledge of the motor insurance landscape.
• Experience developing engagement or customer communication strategies.

Why join Thatcham Research?

At Thatcham Research, you'll join a collaborative team that's passionate about innovation, continuous improvement and making a genuine impact across the automotive and insurance industries.

You'll have the opportunity to:

• Work with recognised experts and industry-leading brands.
• Shape communications that influence the future of vehicle safety and mobility.
• Contribute to high-profile industry initiatives and thought leadership.
• Develop your career within a forward-thinking organisation that values creativity, expertise and collaboration.
• Enjoy a flexible, supportive working environment with opportunities for professional growth.

Did you know...

Research tells us that men are more likely to apply to jobs if they meet only 60% of the criteria, whereas women often hesitate or don't apply unless they meet all of the criteria. This difference in application behaviour can contribute to the gender gap in career advancement and opportunities.

We know the perfect candidate doesn't exist! If you think you have what it takes but don't tick every box, we'd still encourage you to apply - it could be a perfect fit!

Perks & Benefits

Salary - Circa £50,770 negotiable dependent on skills & experience.

• 10% non-contributory pension
• 29 days holiday (inclusive of Christmas shutdown) + public holidays
• Group Life Assurance (equal to 4 x basic salary)
• Group Income Protection (after 6 months’ service)
• Salary Sacrifice schemes (cycle to work, home & tech scheme)
• Enhanced and competitive parental leave for all parents, regardless of gender or family structure
• Financial Coaching & Wellbeing Platform
• Health Cash Plan (cash back on eligible medical treatments)
• Benenden Health Care (opt-in benefit)
• Reward & Recognition Programme
• Discounted gym membership
• Sports & Social club
• Payroll charitable giving
• Subsidised on-site restaurant
• Free on-site parking

When we work

Our standard working hours are 8:30 - 16:30 Monday - Thursday, early finish on Friday - 8:30 - 15:45 (Talk to us about flexible working if this doesn’t quite suit you – we take work-life balance seriously!)

How we work

We understand the benefits of remote and in-person collaboration and therefore have a hybrid working model – you’ll be expected to work from our office in Thatcham at least two days per week.

What we do

At the cutting edge of automotive research in the UK, Thatcham Research has a unique role in shaping the design of new vehicles and influencing ever higher standards of safety, security and repair. With an on-site Crash Laboratory, Repair Technology Centre and Training Academy, our research expertise is driving some of the very latest automotive developments in technology, materials and standards in this fast moving and highly technical industry.

Our Gamston facility is one of the UK’s leading sites for active safety, trialling and assessing the latest crash avoidance and driver assistance technologies.

Our Values

As an organisation that believes a strong set of Values are key to our organisational success and a sense of belonging for all colleagues, we ask that you understand, represent and apply our Values of Fearless, Inquisitive, Resourceful, Supportive and Trusted and demonstrate these Values throughout the recruitment process.

Our Commitment to Diversity, Inclusion & Belonging

We are dedicated to fostering an inclusive workplace which values diversity and embraces each individual's authentic self. We are proud to champion a culture where colleagues freely share their diverse perspectives, recognising that these contribute to our innovative spirit. Our journey of growth and understanding is continuous as we actively invest in diversity training, workshops, and partnerships to ensure positive change.

Beyond our partnerships with the Automotive 30% Club and Women in Data (WiD), we collaborate with various organisations to advance equity not only in gender but also across ethnicity, age, disability, social mobility, LGBTQ+ identities, experiences, and thinking. Our aspiration is to create an environment where everyone thrives, achieves, and experiences a genuine sense of belonging.

Recruitment process

We’re proud to manage our recruitment in-house and believe this direct approach enables us to give you the best possible Employee Experience we can – which starts right here, your application! We’re continuously striving to improve the candidate journey, and transparency (or communication) is a key area of focus – yes, even with salary & benefits.

What can you expect from our recruitment process?

• Regular updates on the progress / outcome of your application
• An initial telephone screening call with a Talent Acquisition Partner
• First interview with the hiring manager, usually via Teams
• Second/Final interview, in-person at our office (we may give you a role specific task to present on!)
• Personalised feedback following your interview – because everyone deserves that!
• An opportunity to give us your honest feedback in a short survey on all of the above

Check out our post on using AI during your application and interview!

All applicants must have Right to Work in the UK.