Marketing Launch Leader

TN United Kingdom; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the dermatology sector is seeking a Dermatology Marketing Launch Leader to spearhead the launch of a new biologic treatment in the UK and Ireland. This role involves strategic planning, stakeholder engagement, and cross-functional collaboration to ensure a successful market entry. The ideal candidate will have extensive experience in biologics and dermatology marketing, demonstrating strong leadership and analytical skills. Join a diverse and inclusive team that values collaboration and professional growth.

Benefits

Competitive compensation package with bonus structure

Hybrid work culture

Personalized career path feedback loops

Qualifications

• Demonstrated leadership in launch readiness programs in UK/Ireland.
• Experience in biologics and dermatology launches.
• Strong ability to analyze and synthesize data.

Responsibilities

• Lead the development and execution of the launch strategy for the new Dermatology asset.
• Collaborate with cross-functional teams to align on objectives and resource allocation.
• Monitor key performance indicators and adjust strategies as needed.

Skills

Leadership

Stakeholder Collaboration

Strategic Thinking

Data Analysis

Communication

Education

Marketing Experience

Experience in Biologics and Dermatology

Job description

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It’s an exciting time for GALDERMA as we enter the biologics market in Dermatology with a new asset/ mode of action which will be indicated for Atopic Dermatitis and Prurigo Nodularis. This is GALDERMA’s first entrance into the Dermatology Speciality area which brings a real sense of opportunity for the organisation to establish themselves within this competitive market.

The Dermatology Marketing launch leader will be responsible in leading the cross-functional launch readiness for UK / Ireland. The position involves successfully leading the development and execution of the launch strategy for the GALDERMA’S Dermatology asset, leading major cross-functional initiatives, collaborating with local peers in other countries / global colleagues, managing KOL relationships in close collaboration with Medical and the in-field team, and driving the compliant market presence of the new Dermatology Biologic treatment.

Key Responsibilities

• Lead the development and execution of the launch strategy and comprehensive plans for the new Dermatology asset in the UK / Ireland, considering market dynamics, competitive landscape, and patient needs.
• Oversee the implementation of launch activities and ensure their timely execution, tracking progress against the plan.
• Collaborate with cross-functional teams to align on objectives, timelines, and resource allocation.
• Develop Annual Brand Plan through gaining local market insights around key environmental challenges and opportunities, develop key marketing strategies and solutions to drive the business forward.
• Monitor key performance indicators, analyze market trends, and identify potential risks or opportunities, making necessary adjustments to optimize the launch strategy.
• Compliantly engage and build relationships with key stakeholders, including healthcare professionals, key opinion leaders and patient advocacy groups.
• Compliantly collaborate with medical affairs to develop and implement KOL engagement strategies and educational initiatives.
• Work closely with market access and sales teams to ensure the Dermatology strategy is understood and effectively implemented once Marketing Authorization is received, Review the implementation of marketing strategies in the field sales team in close collaboration with sales management
• Gather and analyze market insights, competitive intelligence, and customer feedback to inform the launch strategy and identify areas for differentiation.
• Stay up-to-date with market trends, treatment guidelines, and competitor activities to ensure a competitive positioning.
• Collaborate with the Business Unit Head and finance teams to develop and manage the launch budget effectively.
• Work closely with Homecare Manager to ensure that Launch Asset strategy is effectively pulled through the homecare provision.
• Ensure compliance with the ABPI code of practice.

Skills & Qualifications

• Demonstrated leadership and delivery in launch readiness programs in UK / Ireland
• Biologics and Dermatology launch experience within UK market.
• Demonstrated leadership in post-launch growth acceleration in UK / Ireland
• Demonstrable education and experience in Marketing in UK / Ireland
• Strong internal and external Stakeholder Collaboration, influence, and engagement.
• Strategic thinker and is able to deliver key strategies to implementation.
• Experience in leading Annual Brand Plan Development.
• Able to work well under ambiguity and able to bring clarity for teams through clear and simple communication.
• Strong ability to analyze and synthesize multiple forms of data and decipher the so what and related actions.
• Works well under pressure, tight timelines and can prioritize the most impactful work.
• Demonstrate people development, coaching and management.

What we offer in return

• You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base.
• You will receive a competitive compensation package with bonus structure and extended benefit package.
• You will be able to work in a hybrid work culture.
• You will participate in feedback loops, during which a personalized career path will be established.
• You will be joining a growing company that believes in ownership from day one where everyone is empowered to grow and to take on accountability.

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
• The next step is a virtual conversation with the hiring manager.
• The final step is a panel conversation with the extended team.
  

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.