Marketing Insights Manager

North East Ambition; Hartlepool, Middlesbrough; On-site; GBP 36,000 - 41,000; Full time

Job summary

A leading educational institution in Hartlepool is seeking a Marketing Insights Manager to lead innovative marketing strategies and enhance student recruitment. This role involves managing digital campaigns, mentoring staff, and utilizing data analytics to inform strategic planning and optimize the customer journey.

Benefits

Support for work-life balance

Generous annual leave

Staff development opportunities

Free counselling and physiotherapy

Free eye tests and glasses contribution

Free IT products

Professional fees paid

Staff recognition awards

Free car parking

Local Government scheme access

Qualifications

• Experience in leading digital marketing initiatives.
• Strong data-driven approach with CRM management.

Responsibilities

• Lead digital marketing strategy including SEO, PPC.
• Manage CRM systems and optimize tailored communications.
• Conduct market research and competitor analysis.

Skills

Digital marketing

CRM management

SEO

PPC

Market research

Data analysis

Tools

CRM systems

Microsoft Office

Adobe Creative Cloud

Job description

Job Title: Marketing Insights Manager

Site: Hartlepool (and some working at Middlesbrough)

Type: Permanent

Hours per week: 37

Salary (based on increments, starting salary): £36,456 - £40,040

About The Northern School of Art

The Northern School of Art has provided specialist art and design education in the North East for over 100 years, dating back to 1870. It was formed in 1979 through the merger of Teesside College of Art, Middlesbrough, and Hartlepool College of Art. Our alumni include renowned figures such as Ridley Scott and Mackenzie Thorpe.

Role Overview

We are seeking a strategic, data-driven Marketing Insights Manager to join our award-winning Marketing & Recruitment team. This senior role involves leading digital marketing and CRM strategies, utilizing market insights and performance data to enhance student recruitment and engagement. You will manage and mentor staff responsible for digital content, marketing campaigns, and PR, promoting evidence-based decision-making to optimize the customer journey from inquiry to enrollment. Collaborating with senior leaders, you will provide intelligence to inform programme development, outreach, and strategic planning. If you are passionate about digital innovation, education, and storytelling, this is your opportunity to shape the future of a creative institution.

Key Responsibilities

1. Leading digital marketing strategy, including SEO, PPC, and content campaigns
2. Managing CRM systems and tailoring communications to increase conversion
3. Developing a KPI dashboard for senior management decision-making
4. Conducting market research and competitor analysis
5. Line-managing digital and PR staff and coordinating marketing outputs
6. Supporting data-driven improvements to customer experience and outreach

Benefits of Joining

• Support for work-life balance and staff wellbeing
• Staff development opportunities
• Generous annual leave
• Free confidential counselling and physiotherapy
• Free eye tests and contribution towards glasses for VDU use
• Free IT products including Microsoft Office and Adobe Creative Cloud
• Professional fees paid by the School
• Staff recognition awards
• Free car parking and other staff benefits
• Access to the Local Government scheme with employer contributions

Application Process

Download an application pack at: https://northernart.ac.uk/careers

Closing date for applications: 22nd June 2025

Send applications to: [e-mail]

Additional Information

The School promotes safeguarding and is committed to promoting the welfare of students and vulnerable adults. This role is exempt under the Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975. An Enhanced DBS Check will be required for successful applicants. Teaching staff and technician demonstrators will undergo Prohibition checks. Additionally, shortlisted candidates will undergo an online search as part of the shortlisting process.