Marketing Innovation Lead

Kramp; Biggleswade; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading agricultural market company is seeking a Marketing Innovation Lead to enhance marketing efficiency through automation and customer engagement. The role involves developing segmentation frameworks and collaborating across 24 countries. Ideal candidates will have over 5 years of experience with product teams in a corporate environment. This position offers a hybrid working model, good vacation days, and profit sharing.

Benefits

25 vacation days

12 ADV days

Travel allowance

Profit sharing bonus

Budget for training

Qualifications

• Proven experience with segmentation and activating personalized content.
• 5+ years’ experience with product teams for developing and launching features.
• Experience in a large international company, ideally corporate.

Responsibilities

• Develop segmentation framework for personalized marketing.
• Increase promotions visibility in Ecommerce platforms.
• Setup technology for automated banners across countries.

Skills

Segmentation expertise

Customer Data Platforms

Fluent in English

Analytical skills

Project management

Job description

Overview

Do you want to make our marketing and promotions more efficient, more effective and more personalized? Are you passionate about automation and smarter customer engagement? Then join Kramp as a Marketing Innovation Lead!

What is your role?

As Marketing Innovation Lead, you enable teams in 24 countries and 20+ languages to deliver smarter campaigns and better customer experiences.

Responsibilities

• Unlock personalization: develop the framework for segmentation and change the way marketing teams work, moving from one-to-all to one-to-one marketing.
• Unlock promotion capability: increase the visibility of promotions in our Ecommerce platforms to increase turnover and improve customer experience.
• Enable automated bannering & promotions: set up the technology and tooling to create and activate automated banners across 24 countries, including prerequisites like automated images, accurate translations, and automated publishing.

Your Team

The Marketing Innovation Team is a young, ambitious and dynamic team, led by Davey van Ommen. We are the Centre of Excellence for AI in marketing within Kramp.

This team works closely with the Product team to develop new innovations, while also being in the lead to implement them in daily marketing activities. You will also collaborate with different countries and cultures, making your work diverse, international and impactful.

Davey: The future is now! That’s why we believe in and invest in AI. So far, our team already saved 5000+ hours by implementing smart AI features within our marketing teams. With the rollout of agents, this is only the beginning.

Who are you?

You bring:

• Proven experience with segmentation, Customer Data Platforms, and activating personalized content across marketing channels
• 5+ years’ experience working with product teams to develop and launch new features
• Experience in a large international company, ideally corporate

Skills/Mindset

• Tech savvy, working closely with the product team
• Ability to solve complex problems and find scalable solutions for all countries with diverse opinions and workflows
• Analytical: test, learn and make decisions based on data
• Strong in communication with stakeholders at different levels. Fluent in English
• Ownership: taking ownership of projects and building capabilities within Kramp
• Project management skills: ability to manage timelines and stakeholder expectations

What do we offer

• 25 vacation days and 12 ADV days (based on a full-time contract)
• A hybrid way of working, with 2 days a week at our offices in Utrecht and Varsseveld, and flexibility for the rest
• Travel- and working from home allowance
• Profit sharing bonus
• Great budget for training and courses

Do you want to join us?

If this role excites you and you see a great fit, we’d love to hear from you. Apply now by submitting your CV and motivation letter via the application button.

For questions about this role, please contact Monique Welling (Talent Acquisition Specialist): [e-mail].

About Us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.

Working At Kramp means you belong here! Being part of our open business community, your work makes a difference, and you will develop and realize your potential.