Marketing Influencer Manager (all genders)

zooplus AG; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

zooplus AG, Europe's leading online pet platform, seeks a Marketing Influencer Manager to create and manage influencer marketing strategies across social media. The role requires 3+ years of experience in influencer marketing, strong analytical skills, and effective cross-functional collaboration. Enjoy a hybrid work environment and various benefits, including discounts and training.

Benefits

20% discount in zooplus shop

Internal and external training

Team events

Qualifications

• 3+ years of experience in influencer marketing across social platforms.
• Skilled in managing influencer relationships from micro to macro levels.
• Strong communication skills and fluent in English.

Responsibilities

• Develop and execute influencer marketing strategies across platforms.
• Manage relationships with various influencers and agencies.
• Analyze campaign results using KPIs to optimize performance.

Skills

Influencer marketing

Data analysis

Project management

Cross-functional collaboration

Communication

Job description

Marketing Influencer Manager (all genders)

Full-time

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

• Develop and execute the influencer marketing strategy across multiple platforms (Instagram, TikTok, YouTube, etc.), aligned with zooplus goals and pet community interests
• Identify, recruit, and manage relationships with influencers and agencies, ranging from micro to macro: driving brand awareness and overall conversion
• Lead end-to-end management of campaigns, including briefing, optimization, and ensuring ROI-driven initiatives
• Collaborate cross-functionally with local and international teams to ensure influencer marketing is integrated into broader marketing objectives
• Monitor performance, analyze KPIs, and generate insights into your markets, using data to scale influencer marketing to other markets

Requirements:

• 3+ years of experience in influencer marketing across platforms (Instagram, TikTok, YouTube), ideally in e-commerce or pet-related sectors
• Strong track record in managing influencer campaigns end-to-end, from recruitment to ROI analysis
• Skilled in identifying and managing relationships with influencers and agencies (micro to macro)
• Data-driven, with experience analyzing KPIs to scale and optimize performance across markets
• Excellent cross-functional collaboration skills, with the ability to align campaigns with broader marketing goals
• Strong communication and project management abilities; fluent in English (additional languages are a plus)

With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote.

Our benefits include:

• 20% discount in our zooplus shop
• Internal and external training
• Team events

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.