Marketing Executive - Public Sector

Experis - ManpowerGroup; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global technology partner is seeking a Senior Marketing Executive to lead marketing initiatives in the public sector across the UK & Ireland. You will collaborate with cross-functional teams, design impactful campaigns, and analyse performance metrics. The ideal candidate has over 4 years of B2B marketing experience, strong project management skills, and proficiency in Salesforce and Power BI. This PAYE contract offers a hybrid work model in London for 6-12 months with potential extensions.

Qualifications

• 4+ years of proven B2B marketing experience (public sector exposure highly advantageous).
• Demonstrated success delivering integrated campaigns including ABM, events, and webinars.
• Strong project management skills with attention to detail.

Responsibilities

• Collaborate with the Marketing Lead to deliver a strategic marketing plan.
• Design and execute integrated campaigns, including events and sponsorships.
• Analyse campaign performance and optimise marketing ROI.

Skills

B2B marketing

Campaign management

Stakeholder management

Data analysis

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

Power BI

Job description

Marketing Executive (Public Sector Projects)

Are you an experienced B2B marketer with a passion for driving impact in the public sector? We're partnering with a leading global technology company seeking a results-driven Senior Marketing Executive to help shape and execute marketing initiatives across government, education, healthcare, and other public sector organisations in the UK & Ireland.

What You'll Do:

• Collaborate with the Marketing Lead to deliver a strategic marketing plan focused on growing presence within the public sector.
• Design and execute integrated campaigns, including AaBM initiatives, events, webinars, and sponsorships, to drive pipeline growth and new customer acquisition.
• Plan and lead high-impact public sector initiatives that resonate with stakeholders and support sales and customer success objectives.
• Work cross-functionally with regional marketing teams to deliver a unified, collaborative marketing message across UKI.
• Partner with global teams to adapt account-based marketing campaigns to local public sector priorities.
• Analyse campaign performance, track pipeline contribution, and optimise marketing ROI through data-driven insights.
• Provide regular reporting and updates to leadership on public sector marketing impact.

Who You'll Work With:

Join a close-knit, collaborative team passionate about technology and public sector innovation. This role sits within an EMEA-wide marketing team and reports directly to the UKI Marketing Lead. You'll be supported by a network of talented marketing professionals while enjoying the freedom to lead impactful projects.

Who You Are:

• Strategic yet hands-on, you excel at delivering measurable marketing results in a fast-paced, matrixed environment.
• Highly collaborative, skilled at aligning cross-functional stakeholders, and confident working with complex public sector audiences.
• Data-driven, able to track KPIs and adjust strategies for maximum impact.

Requirements:

• Bachelor's degree or equivalent in marketing, business, or related field.
• 4+ years of proven B2B marketing experience (public sector exposure highly advantageous).
• Demonstrated success delivering integrated campaigns including ABM, events, and webinars.
• Understanding of public sector audiences and procurement processes.
• Strong project management skills with attention to detail and ability to manage multiple initiatives.
• Proficiency in Salesforce, Salesforce reporting, and Power BI for insight generation.
• Knowledge of technology solutions and collaboration tools is a plus.
• Excellent communication and stakeholder management skills.
• Positive, can-do mindset with the ability to thrive under pressure.

Contract Details:

• PAYE Contract
• 6-12 Months Initial Contract (Plus Extensions)
• Hybrid - 2 Days a Week Onsite (London)

Please apply for immediate consideration