Marketing Executive (Part time)

The Devonshire Group; Skipton; Hybrid; GBP 12,000 - 18,000; Part time

Benefits offered by this job

Wellbeing calendar of events

Onsite gym and spa

Estate Pass for Chatsworth and Bolton

Employee discounts across Devonshire集团

Job summary

The Devonshire Group is seeking a Marketing Executive to join Bolton Abbey Estate on a hybrid basis. Supporting the Senior Marketing Manager, you will help shape audience strategy, brand positioning, digital presence and CRM, delivering campaigns across hospitality, events and tourism to attract visitors.

You will create multi-channel content, manage social media, monitor campaigns, and support seasonal events.

Qualifications

• Experience managing social media channels and creating engaging digital content.
• Strong writing, communication and organisational skills.
• Knowledge of digital marketing, SEO, PPC, CRM and analytics.
• An interest in AI and emerging marketing technologies.
• A data-driven mindset with the ability to measure performance and optimise campaigns.
• Enthusiasm for hospitality, tourism, heritage, nature and rural life.

Responsibilities

• Delivering multi-channel marketing campaigns across social media, CRM, search and emerging AI platforms.
• Creating content for websites, social media, email marketing and print.
• Supporting the rollout and ongoing management of the refreshed Bolton Abbey brand.
• Monitoring audiences, market trends and campaign performance to drive continuous improvement.
• Assisting with seasonal events, photography projects, PR opportunities and influencer visits.
• Collaborating with colleagues and external partners to deliver impactful marketing activity.

Skills

Social media management

Content creation

Digital marketing

SEO

PPC

CRM

Analytics

Data-driven

Hospitality awareness

Tools

CRM tools

SEO tools

Job description

We're looking for a Marketing Executive to join the team at Bolton Abbey and help shape an exciting new chapter for one of the UK's most iconic rural destinations. Supporting the Senior Marketing Manager, you'll play a key role in delivering campaigns that showcase everything Bolton Abbey has to offer, from hospitality and tourism to events, property, and rural life.

Who are we?

The Devonshire Group brings together the charities, businesses and estates in the care of the Devonshire family, including Chatsworth, Bolton Abbey, Lismore and Compton. Employing over 1,400 people across the UK and Ireland, the Group is committed to preserving heritage, supporting communities, and delivering excellence across a diverse portfolio of businesses.

Bolton Abbey Estate is a unique destination within the Yorkshire Dales National Park, spanning nearly 30,000 acres of spectacular countryside. From historic landmarks and luxury hospitality to conservation, farming and tourism, the estate welcomes hundreds of thousands of visitors each year while protecting and enhancing its rich natural and cultural heritage.

Our values guide everything we do: Always Improving, Decency, and Being Inclusive.

The Role

This is an exciting opportunity to join the team as Bolton Abbey refreshes its audience strategy, brand positioning, digital presence and CRM approach. You'll help create and deliver engaging campaigns that inspire visitors, support our hospitality businesses, promote seasonal events, and strengthen the estate's reputation as a leading visitor destination.

The is a part-time and hybrid role based at the Bolton Abbey Estate Office with 3 full days or 5 shorter days per week to be worked onsite or at home.

What You'll Be Doing

• Delivering engaging multi-channel marketing campaigns across social media, CRM, search and emerging AI platforms.
• Creating compelling content for websites, social media, email marketing and print.
• Supporting the rollout and ongoing management of the refreshed Bolton Abbey brand.
• Monitoring audiences, market trends and campaign performance to drive continuous improvement.
• Assisting with seasonal events, photography projects, PR opportunities and influencer visits.
• Working closely with colleagues and external partners to deliver impactful marketing activity.

We're looking for someone who has:

• Experience managing social media channels and creating engaging digital content.
• Strong writing, communication and organisational skills.
• Knowledge of digital marketing, SEO, PPC, CRM and analytics.
• An interest in AI and emerging marketing technologies.
• A data-driven mindset with the ability to measure performance and optimise campaigns.
• Enthusiasm for hospitality, tourism, heritage, nature and rural life.

Why Join Us?

• A wellbeing calendar of events
• An onsite gym and spa
• An Estate Pass providing free access to the Chatsworth and Bolton Abbey Estates for you and your guests
• Discounts across Devonshire Group hotels, shops and restaurants

Details of our employee benefits can be found here: https://devonshiregroup.co.uk/work-with-us/working-at-the-devonshire-group/

Our core values are Always Improving, Decency, and Being Inclusive. We are committed to creating a workplace where everyone feels valued, respected and able to thrive. We welcome applications from people of all backgrounds and experiences and are dedicated to promoting equality, diversity and inclusion in everything we do.