Marketing Executive, Events

JR United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An ambitious B2B media and publishing group is seeking a dynamic marketing executive to drive growth for its events business. This role involves developing targeted marketing strategies, executing comprehensive campaigns, and collaborating with sales teams to enhance attendance and sponsorship. The ideal candidate will possess a data-driven mindset, strong copywriting abilities, and excellent communication skills to engage with senior stakeholders. Join a forward-thinking company that hosts prestigious industry events and be part of a team that values innovation and results-driven strategies.

Qualifications

• Experience in B2B events marketing is essential.
• Strong attention to detail and excellent communication skills are required.

Responsibilities

• Collaborate with the Marketing Director to execute marketing plans.
• Manage PPC and organic social media campaigns on LinkedIn and Google Ads.

Skills

B2B events marketing

Data-driven mindset

Copywriting skills

Communication skills

Analytical skills

Tools

HubSpot

Google Analytics

CMS systems

Job description

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Real Deals Media is looking for you. We are a leading B2B media and publishing group, focusing on the private equity and growing business sectors. We publish private equity intelligence platforms designed for the European mid-market and host some of the industry’s most prestigious award ceremonies and conferences.

We are now looking for talented individuals to join our ambitious growth story.

Learn more about us:

realdealsmedia.com

Our events:

Real Deals Media’s events portfolio includes conferences, seminars, and awards in collaboration with our publications, focusing on business, finance, and private equity. Notable events include our Growing Business Awards and the Private Equity Awards, along with a full calendar of market-leading conferences and briefings.

Learn more about our events:

• Private Equity Awards
• Operational Leaders Summit

The role:

We are seeking an enthusiastic marketing executive to support our growth strategy for events. The ideal candidate is results-driven, versatile, and eager to advance in B2B events marketing.

Responsibilities include:

• Collaborating with the Marketing Director to develop and execute targeted marketing plans to increase delegate participation and sponsorship.
• Managing a comprehensive 12-month marketing campaign schedule for each event, with regular success reporting.
• Creating strategies for effective data usage to enhance targeting and best practices.
• Identifying areas for system and process improvements to drive results.
• Aligning marketing efforts with sales teams for delegates and sponsorships.
• Producing, editing, and proofreading content for various materials.
• Owning KPIs and reporting performance metrics to the wider team.
• Maintaining up-to-date event information on websites in collaboration with logistics.
• Implementing and analyzing PPC and organic social media campaigns, especially on LinkedIn and Google Ads.
• Managing media partner contracts.
• Coordinating with external suppliers.
• Executing email campaigns with accurate data targeting.
• Setting up event websites using the Evessio platform.
• Preparing pre- and post-event analytical reports.

Skills, attributes, and experience:

• Experience in B2B events marketing
• Data-driven and analytical mindset
• Strong attention to detail and copywriting skills
• Excellent communication skills, capable of engaging with senior stakeholders
• Proficiency with tools like HubSpot, Google Analytics, and CMS platforms