Marketing Executive (Burnley)

hays-gcj-v4-pd-online; Preston; Hybrid; GBP 32,000 - 37,000; Full time

Job summary

Une entreprise de services professionnels en pleine croissance recherche un Marketing Manager pour mener des stratégies marketing multi-canaux. Vous serez responsable de l'élaboration et de l'exécution des campagnes, tout en gérant une équipe et des ressources externes. Si vous êtes passionné par le marketing numérique et la gestion de marques, rejoignez une équipe dynamique avec des opportunités d'évolution.

Benefits

22 jours de congés plus jours fériés

Travail flexible hybride

Stationnement gratuit sur place

Réductions chez les détaillants locaux

Événements sociaux tout au long de l'année

Qualifications

• Expérience en marketing digital, réseaux sociaux et stratégie de contenu.
• Compétences en rédaction et narration excellentes.
• Compréhension solide du SEO, PPC et des publicités sur les réseaux sociaux.

Responsibilities

• Développer et mettre en œuvre des stratégies marketing multi-canaux.
• Gérer le contenu du site Web et les réseaux sociaux.
• Travailler avec des agences de RP externes pour gérer les relations médiatiques.

Skills

Marketing digital

Stratégie de contenu

SEO

Publicité sur les réseaux sociaux

Communication

Gestion de projet

Tools

Adobe Creative Suite

Canva

WordPress

Job description

Social network you want to login/join with:

A well-established and growing professional services business is seeking a highly skilled and creative Marketing Generalist to lead and execute multi-channel marketing strategies that drive brand awareness, lead generation, and business growth. This role involves overseeing all marketing activities, including digital and traditional marketing, content creation, social media, public relations, and campaign management.

The successful candidate will be responsible for building and maintaining a strong brand presence across various platforms and working closely with internal stakeholders and external agencies. The working pattern is Monday to Friday, 08:30 am – 05:00 pm, with flexible hybrid working.

Your new role:

As Marketing Manager, your duties will include but are not limited to:

1. Develop and implement a comprehensive multi-channel marketing strategy aligned with business goals.
2. Maintain and enhance brand messaging and corporate identity across all platforms.
3. Work closely with senior leadership to establish marketing objectives, KPIs, and performance metrics.
4. Conduct market research and competitor analysis to identify trends and business opportunities.
5. Ensure all marketing materials and communications align with brand guidelines, content creation, and digital marketing.
6. Oversee website content management (updates, SEO, blogs, product photos, and multimedia integration).
7. Create and manage engaging social media content across LinkedIn, Instagram, and TikTok.
8. Produce graphic design, photography, and videography content using tools like Adobe Creative Cloud and Canva.
9. Analyse social media performance metrics and refine content strategies accordingly.
10. Plan and execute traditional and digital marketing campaigns, ensuring maximum engagement.
11. Act as a key contact for external PR agencies, managing press releases and media relations.
12. Identify and secure opportunities for media coverage and case studies.
13. Work cross-functionally with sales, product development, and executive teams to align marketing efforts.
14. Manage internal communication channels, ensuring a consistent brand voice.

What You Need to Succeed:

To be successful in this position, you should have:

• Experience in digital marketing, social media, and content strategy.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Rush), Canva, and WordPress.
• Excellent copywriting and storytelling skills for branding and campaigns.
• Solid understanding of SEO, PPC, Google Ads, and social media advertising.
• Event planning and execution experience for trade shows, conferences, and webinars.
• Experience managing external creative agencies and freelancers.
• Knowledge of marketing automation tools, AI software, and CRM platforms.
• Experience with video production and multimedia marketing.

What You’ll Receive:

You will be joining a growing and well-established business during an exciting time, with benefits including:

• Starting salary of up to £32,000
• 22 days holiday plus bank holidays
• Hybrid flexible working
• Working hours from 9 am to 5 pm
• Free on-site parking
• Discounts at local retailers
• Great team morale and social events throughout the year