Marketing Executive - Bet

Betfred; Manchester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading bookmaker in Manchester is looking for a Marketing Executive to join their CRM team. This role includes creating engaging promotional content, executing campaigns across multiple channels, and monitoring customer engagement. Candidates should have a degree, knowledge of horse racing and football, and excellent communication skills. Join a committed team focused on innovation and customer experience.

Benefits

Bonuses and incentives

Financial wellbeing package

Mental health support

Qualifications

• Solid knowledge of Horse Racing and Football, and interest in Sports betting.
• Ability to analyse data and make data-driven decisions.
• Excellent written and verbal communication skills.

Responsibilities

• Develop content plans that integrate into customer lifecycle journeys.
• Execute campaigns across multiple channels.
• Create promotional concepts that engage customers.

Skills

Communication skills

Analytical skills

Creativity

Organizational skills

Education

Degree in Business or marketing-related subject

Job description

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From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.

We are seeking a highly skilled, creative, and proactive individual who loves Sport and is interested in the Gambling industry, to join our CRM team as a Marketing Executive and support our Betting products.

This role will be responsible for various tasks related to campaign orchestration, including but not limited to the following:

• Coming up with new promotional concepts.
• Content ideation.
• Testing, analysing and optimising.
• Automating communications and processes.
• Executing across Email, Push Message, SMS, Interstitial, and Inbox channels.

There is a requirement for evening and weekend coverage, usually dictated by the sporting calendar, which would be shared between the team and involve the below:

• Watching live Sport and promoting relevant and attractive betting opportunities, based on how the event is playing out.
• Re-targeting customers who have bet, or are betting, on certain matches or races and upselling to another market or event.
• Fulfilling promotions and sending credit notifications.
• Prioritise the customer experience by efficiently and accurately executing campaigns and promotions, resolving any queries from our Customer Service Team to ensure the customer receives the best service possible.

So, if you are passionate about creating impactful content, developing promotional ideas, and driving customer engagement, we would love to hear from you.

Responsibilities

Content Planning:

o Deliver content plans that integrate into customer lifecycle journeys.

o Map content distribution across various channels to maximise engagement and reach.

o Identify key sporting events suited for real-time marketing.

o Develop an awareness of evolving trends in the betting industry.

o Build relationships with Product, Trade, Brand, Customer Service, and Social Teams.

Content & Promotional Implementation:

o Develop innovative and effective content and promotional concepts.

o Create design briefs for graphic designers to ensure marketing content is appealing.

o Write compelling copy that captures attention and conveys the marketing message.

o Ensure the execution of CRM & promotional content is on time and to a high standard.

Marketing Execution & Communications:

o Utilise BI data models to identify the most effective channels for content distribution.

o Constantly refine content and communication strategies based on results and feedback.

o Ensure brand and tone of voice guidelines are always followed, and sign-off processes are always adhered to.

o Personalise channels and messaging based on audience segments and their preferences.

We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.

Skills & Experience

What you’ll need to succeed

• Educated to degree level or equivalent, ideally in a Business or marketing-related subject.
• Solid knowledge of Horse Racing and Football, and interest in Sports betting.
• Excellent written and verbal communication skills, with exemplary attention to detail.
• Creative mindset with a keen eye for design and aesthetics.
• Ability to analyse data and make data-driven decisions.
• Strong organisational and project management skills.
• Ability to work collaboratively in a fast-paced team environment.

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

• Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
• Monthly pension contributions: helping you prepare for your future.
• Enhanced maternity & paternity pay: our Betfred family works to support yours.
• A long-service recognition programme and life milestone rewards.
• A recognition scheme to earn and convert points to spend with over 700 retailers.
• A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
• Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.