Marketing Executive

Aaron Wallis; St Albans; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading company in St Albans seeks a Senior Marketing Executive offering up to £55,000 plus excellent benefits. This role involves developing marketing strategies, managing multi-channel campaigns, and executing content across various platforms in a hybrid work environment, suitable for those seeking less commuting.

Qualifications

• 3+ years Marketing experience.
• Proven experience running multi-channel marketing campaigns with measurable results.
• Experience managing or briefing designers, freelancers, or agencies.

Responsibilities

• Own and execute the marketing plan, aligned to commercial goals.
• Develop and deliver targeted campaigns across paid, organic, and email channels.
• Manage the website, ensuring it's optimised for traffic, SEO, and conversion.

Skills

Multi-channel marketing campaigns

Lead generation

Content creation

SEO

Data analysis

Education

University graduate (2:2 or above)

Tools

HubSpot

Mailchimp

LinkedIn Ads

Google Analytics

Wordpress

Job description

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Senior Marketing Executive. Based Harpenden.
Hybrid
Up to £55,000 Basic + Excellent Benefits.

Our client has created an exciting marketing opportunity for an ambitious Senior Marketing Executive who wants to progress into a marketing management. Alternatively, this may be suitable for an existing Marketing Manager, possibly tired of commuting into London, and preferring a role closer to home.

Responsibilities:

Marketing Strategy & Execution

* Own and execute the marketing plan, aligned to commercial goals.
* Develop and deliver targeted campaigns across paid, organic, and email channels.

Events & Conferences

* Own the planning and execution at key industry conferences, trade shows, and networking events.
* Coordinate end-to-end logistics including stand design, collateral, signage, and giveaways.
* Work with Sales and Customer Success to identify high-impact events that align with ICPs and target verticals.
* Develop pre- and post-event campaigns to drive attendance, generate leads, and nurture prospects.
* Represent the brand in-person where needed and brief spokespeople to ensure consistent, compelling messaging.

Content & Brand Marketing

* Own content creation across thought leadership, customer stories, blogs, and guides.
* Manage and evolve our messaging, tone of voice, and visual identity in line with our brand.
* Run webinars, roundtables, and partner events to build authority in employee engagement.

Website & Digital Presence

* Manage the website, ensuring it's optimised for traffic, SEO, and conversion.
* Use data and analytics to test, refine, and improve site performance.

Sales Enablement & Product Marketing

* Create and maintain sales decks, case studies, one-pagers, and battlecards.
* Help define and position new product features in collaboration with the Product team.
* Support launches and releases with go-to-market content and campaigns.

Lead Generation & Pipeline Support

* Create and manage lead gen campaigns across LinkedIn, search, events, and partnerships.
* Collaborate with Sales to improve top-of-funnel performance and handover.

Skills/Experience Required

* 3+ years Marketing experience.
* Proven experience running multi-channel marketing campaigns with measurable results.
* Proficiency with marketing tools (e.g. HubSpot, Mailchimp, LinkedIn Ads, Google Analytics, Wordpress).
* Experience managing or briefing designers, freelancers, or agencies.
* University graduate (2:2 or above).