Marketing Executive

Poole Bay Holdings Ltd.; Poole; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

Poole Bay Holdings Ltd. is seeking a Marketing Executive based onsite in Poole, Dorset, with hybrid options after successful training. The role runs five days a week, 37.5 hours, 09:00–17:00, supporting trading management with day-to-day activities across websites, content, merchandising and campaigns.

You will coordinate email marketing programs, content publishing, and market analyses to drive growth and meet divisional KPIs within the group.

Qualifications

• Experience in day-to-day marketing activities
• Ability to manage content across websites and campaigns
• Proficiency with email marketing and campaign delivery
• Familiarity with ticketing and project management tools (e.g., JIRA)

Responsibilities

• Deliver day-to-day group trading activity as briefed by trading management, including website content changes and publishing information content.
• Re-merchandising of products and categories, including adding images and categorisation.
• Manage Algolia search terms and ensure accurate tagging and search results.
• Produce and publish market-leading email campaigns that meet commercial objectives.
• Support in creating printed marketing materials and supporting trading managers with reporting and KPIs.
• Monitor website performance and provide regular reports and competitive analyses.

Skills

Content management

Email marketing

Market analysis

JIRA proficiency

Tools

Algolia

Job description

We are a leading UK B2B eCommerce and catalogue marketer with product marketing expertise across a wide range of health, safety, and facilities products.

Marketing Executive

Based onsite in Poole, Dorset (hybrid with up to 2 days working from home after successful training)

5 days a week | Monday – Friday 09:00 – 17:00

37.5 Hours a week

Main Purpose

The role holder is responsible for day-to-day marketing activity, maintenance, process improvements and delivery of designated trading tasks, programmes and projects. Proactively support trading management on a dynamic and agile basis in order to deliver value added commercial activity required to achieve growth and divisional marketing KPIs across the group.

Key Responsibilities

Delivery of day-to-day group trading activity as briefed by trading management as part of managed service, including, but not limited to:

• Website content changes/improvements
• Producing and publishing institutional and rich informational content
• Re-merchandising of products and categories, including adding images
• Categorisation
• Algolia search term management
• Thoroughly proof marketing materials
• Expediently and diligently address and resolve marketing tickets via JIRA.
• Building and sending market-leading email marketing campaigns and programmes which deliver on commercial objectives and are highly accurate, following briefs from trading management.
• Supporting trading managers with the production of printed marketing materials.
• Monitoring of core advertising and website performance, reporting to trading managers as necessary.
• Conduct regular competitor and market analysis, reporting back to trading managers as necessary.
• Supporting in execution and sign off of commercial trading activity.
• System administration to support trading activity and maintain group databases, including product, website, and customer data.
• Supporting Trading Managers on monthly commercial reporting, KPIs and analysis as well as reporting back on the effectiveness of trading activity as required.
• Supporting business development where necessary on new website builds and additional commercial opportunities including new resellers, marketplaces, outlets, and Axent.
• Support CX team with alternative advertising efforts when required.
• Proactively contributing to the improvement and development across day-to-day trading activity and processes to help drive commercial success, expediency, and efficiency.
• Proactively recommend changes to the Marketing Services Team Leader regarding internal processes and ways of working, to improve efficiency and effectiveness of the role and/or team.
• To undertake any other reasonable duties, as required by management.