Marketing Executive

Ideagen; Nottingham; On-site; GBP 28,000 - 40,000; Full time

Job summary

A leading company in Nottingham seeks a dynamic Marketing Executive to execute marketing strategies that drive awareness and engagement. The role includes campaign execution, content development, and data analysis while collaborating with teams. Join Ideagen and contribute to enhancing our brand presence through innovative marketing initiatives.

Qualifications

• Experience in digital marketing or campaign execution within a fast-paced environment.
• Proficiency with CRM and marketing automation platforms like Salesforce and Pardot.
• Strong organizational skills managing multiple projects.

Responsibilities

• Assist in the development and execution of multi-channel marketing campaigns.
• Craft compelling content for lead generation and distribution.
• Utilize web analytics tools to measure performance of digital marketing efforts.

Skills

Digital marketing

Campaign execution

Collaboration

Content creation

Data analysis

Tools

Salesforce

Pardot

Web analytics tools

Job description

Role Purpose

Location- Ruddington, Nottinghamshire

Level - Support

Role

Department - Marketing

Working Pattern - Hybrid (three days a week in the head office)

Benefits - Benefits At Ideagen

DEI - DEI strategy

We are seeking a dynamic and dedicated Marketing Executive to join our Marketing team. In this role, you will be instrumental in executing our Marketing strategies aimed at driving awareness and engagement, supporting lead generation, and contributing to the growth of our sales pipeline. Your collaborative approach will enable you to work seamlessly across various teams and ensure the effective execution of campaigns across multiple digital channels.

Responsibilities

• Campaign Execution: Assist in the development and execution of multi-channel marketing campaigns, including digital content creation, promotional emails, and engaging social media activities to generate interest among prospects and customers.
• Content Development and Distribution: Craft compelling content such as white papers, videos, blogs, and case studies for effective lead generation and distribution across relevant channels.
• Collaboration and Coordination: Liaise with the social media and web marketing teams to ensure timely content publishing. Coordinate with both internal and central marketing teams to align local efforts with global marketing campaigns.
• Event Management: Plan and support marketing events, ensuring high-quality execution on schedule to enhance brand presence and drive customer engagement.
• Data Analysis and Reporting Utilise web analytics tools to measure the performance of digital marketing efforts, track key metrics including engagement and click-through rates, and generate actionable insights for future campaigns.
• Account-Based Marketing Support: Collaborate with sales teams to support account-based marketing initiatives that align with pipeline goal
  
  

Skills And Experience

• Experience in digital marketing, demand generation, or campaign execution within a fast-paced environment.
• Proficiency with CRM and marketing automation platforms, particularly Salesforce and Pardot.
• Familiarity with digital marketing and analytics tools to track and measure campaign effectiveness.
• Exceptional communication and collaboration skills, with the ability to work effectively across various teams.
• Strong organisational skills, with a proven ability to manage multiple projects simultaneously and achieve campaign KPIs.
  
  

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.

To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at [e-mail] . All matters will be treated with strict confidence.

At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!

#INDHP