Marketing Executive

IWS Group; Milton Keynes; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A dynamic marketing firm is seeking a Marketing Executive to identify leads and marketing trends. This hybrid role involves collaboration with sales and marketing teams, reporting on growth opportunities, and requires strong digital marketing skills. The ideal candidate will have a CIM Marketing Qualification and experience with CRM systems. Join us for an exciting period of growth at IWS Group!

Benefits

Health Care Cash Plan

Company sick pay support scheme

Employee Assistance Programme

Group Life Assurance - 2x annual salary after 5 years

Qualifications

• Able to prioritise and influence others to achieve results.
• Experience with CRM systems and marketing technology.
• Strong digital marketing experience is advantageous.

Responsibilities

• Identify leads and marketing trends to source new opportunities.
• Collaborate with sales and marketing teams on new market opportunities.
• Report weekly/monthly on leads, growth, and opportunities.

Skills

Problem solving

Effective communication

Marketing strategy

Customer engagement

Graphic design

Digital marketing

Education

Good standard of general education

CIM Marketing Qualification or equivalent

Tools

CRM system

Photoshop

InDesign

Marketing technology

Job description

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The Rack Group have been established for over 40 years as the UK's leading pallet racking repair and maintenance professionals. The Rack Group name is synonymous within the industrial storage equipment industry for its continued mission to improve all aspects of safety associated with racking inspections, racking maintenance and racking protection. Over the years we have worked with the biggest names in retail to create bespoke racking repair systems and methods of keeping costs to an absolute minimum.

The Rack Groups expertise and dedication to enhancing all safety aspects associated with the use of storage equipment have resulted in a service that meets and, where possible, exceeds the recommendations laid out in European Standards and SEMA guidelines for pallet racking safety.

This is a hybrid role working between the candidates home location and the Brandsafe Head Office (Milton Keynes) and The Rack Group Head Office (Barnsley). The main office location for this role will depend upon where the candidate is based. This role will involve travelling to IWS Group office locations to build on Group marketing relationships and enable team collaboration.

Role Dimensions

Reporting to the Group Marketing Manager, the Marketing Executive will identify leads and marketing trends whilst sourcing new opportunities and potential clients . This role will involve working alongside other members of the Group Marketing team and The Rack Group sales team to identify new market opportunities for the business as well as nurturing prospective leads.

The Marketing Executive will work closely with the Group Marketing Manager on the development of the marketing budget in line with the agreed strategy and will collaborate on focus points such as target audiences and ways to promote business through specific media channels.

Capabilities in problem solving, effective communication, and marketing strategy are key to this role and will allow those customer/working relationships to grow.

Success Management

• Weekly/monthly reporting on leads, growth and opportunity.
• Maintenance of auditable documentation trails.
• Collaboration with the wider marketing team on Group projects.
• Engagement with the wider sales team to ensure we are reaching our targeted audience.
• Demonstration of continuous improvement.
• Achievement of set objectives and KPI's, individually and as a department.

Education/Qualifications

• Good standard of general education backed by a track record of continuing professional development.
• CIM Marketing Qualification or equivalent would be advantageous.

Skills, Knowledge & Experience

• Able to prioritise, develop work schedule, and influence others to achieve results.
• Exemplary communication, presentation and customer engagement skills.
• Collaborate effectively with others to ensure business improvements and efficiencies.
• Knowledge and understanding of products and construction basics within the industry.
• Experience with a CRM system.
• Experience of using marketing technology to deliver successful marketing campaigns through multiple platforms (social media, email etc.).
• Experience of writing and creating marketing campaigns.
• Experience in graphic design working with Photoshop and InDesign.
• Strong digital marketing experience would be advantageous.
• Capable of working to challenging deadlines and managing multiple tasks efficiently.
• Able to work independently and autonomously when required.
• A result orientated problem solver.
• An eye for detail and ability to visualise the customer journey while identifying opportunities to improve the customer's experience.
• Able to articulate technical information to both technical and non-technical audiences.
• Establish and maintain effective working relationships, using communication skills.
• Collaborate effectively with others to ensure business improvements and efficiencies.
• Driven, innovative, passionate, inspiring.

Now part of the rapidly growing IWS Group of companies, investment is being made in people, systems and expanding the service offering for an ambitious period of growth. This is an exciting time to be joining the team!

• 40 hours per week- Monday to Friday
• Health Care Cash Plan (available from day one)
• Company sick pay support scheme (after completion of probation)
• Employee Assistance Programme (including 1:1 counselling)
• Group Life Assurance - 2x annual salary (after 5 years' service)