Marketing Executive

Armstrong Knight Ltd; Loughton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A dynamic marketing firm in the UK is seeking an experienced Marketing Executive with over 5 years in business-to-business marketing. In this role, you will develop and execute online and offline marketing activities while supporting the Digital Marketing Manager. Key responsibilities include managing marketing campaigns, events, and lead generation efforts. The ideal candidate is proactive, commercially-focused, and has a strong foundation in marketing strategies and CRM tools.

Qualifications

• At least 5 years of relevant experience in marketing.
• Hands-on experience with lead generation and marketing campaigns.
• Strong understanding of digital marketing strategies.

Responsibilities

• Design and deliver integrated marketing campaigns.
• Plan and manage customer and prospect events.
• Assist in achieving lead generation targets.
• Support production of collateral for campaigns and sales.

Skills

Proactive and self-motivated

Commercially focused

Experience in business-to-business marketing

Target and numbers-driven

Energetic, enthusiastic, and highly motivated

Strong understanding of marketing campaign planning

Hands-on experience with online and offline communication

Tools

CRM software

Marketing automation software

Job description

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We are seeking an experienced Marketing Executive with at least 5 years of relevant experience, including business-to-business marketing. You will support the Digital Marketing Manager and wider marketing team in developing and executing a variety of online and offline marketing activities and campaigns, aligned with a content-led, digital-first marketing strategy.

This role offers variety and includes responsibilities for Literature, Advertising, Promotions, PR, Email Campaigns, and Website updates and development for our extensive product range and broad customer base.

Responsibilities

You will be responsible for designing, delivering, and reporting on integrated marketing campaigns, which includes planning email campaigns, designing campaign structures, executing campaigns using marketing automation software, and analyzing their effectiveness.

• Plan, manage, and execute a full calendar of customer and prospect events.
• Assist the marketing team in achieving lead generation targets, especially in expanding the business development pipeline for sales.
• Support the content executive in planning and producing collateral for campaigns, case studies, and sales support.
• Drive successful telemarketing campaigns by providing effective materials and coordinating briefings with relevant team members and stakeholders.
• Generate ideas for campaigns around key events and seasonal opportunities to maximize lead generation.
• Support the Partner Manager in executing partner marketing activities.

Skills Needed

• Proactive and self-motivated
• Commercially focused
• Experience in business-to-business marketing (essential)
• Target and numbers-driven
• Energetic, enthusiastic, and highly motivated
• Strong understanding of marketing campaign planning and tactical implementation (essential)
• Hands-on experience with online and offline communication, lead generation, CRM software, and marketing campaigns (essential)

Contact: 01702 567 302