Marketing Executive

Informa Connect; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Informa Connect is seeking a motivated marketing executive to support B2B conferences. The role involves managing campaigns, collaborating with stakeholders, and utilizing analytical skills to drive results. This position offers flexibility and development opportunities in a dynamic environment.

Benefits

25 days annual leave, plus additional perks

Private medical cover

Career development opportunities

Flexible work environment

Community engagement activities

ShareMatch scheme

Qualifications

• 1-3 years in a marketing role, preferably in events.
• Ability to work autonomously and in a team.
• Experience planning and executing email campaigns.

Responsibilities

• Create and execute integrated web, email, and social media campaigns.
• Contact event speakers and sponsors for marketing.
• Utilize Google Analytics to assess campaign effectiveness.

Skills

Excellent attention to detail

Organisational skills

Copywriting skills

Analytical skills

Time management

Multi-tasking skills

Education

University degree or professional diploma

Tools

Photoshop

Google Analytics

CRM systems

Job description

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

We’re looking for a bright and enthusiastic marketing executive to join one of Informa’s B2B conference divisions.

The ideal candidate would have one to three years’ marketing experience, preferably gained in the events industry.

If you have an eye for detail and analytics but are also creative and a skillful, persuasive writer, this could be the job for you. The role is quite autonomous, requiring someone with outstanding prioritisation, time management and multi-tasking skills.

You’d work on a range of conferences, with continuous hands-on learning in a range of marketing disciplines and a friendly, team-orientated work environment.

You'd be based in our central London office three days per week, with the choice to work from home on the remaining two days.

Job Summary:

The marketing executive is responsible for the overall promotion of each conference, including the planning and execution of integrated web, email and social media campaigns.

Detailed responsibilities include:

• Write and execute email marketing campaigns
• Plan and create social media campaigns
• Negotiate with external media partners and associations
• Source qualified prospects for database build
• Contact event speakers and sponsors for advocacy marketing
• Set up and manage the event app
• Design the imagery for use on emails, social media and third-party marketing
• Use internal reports and Google Analytics to monitor results, assess against goals and amend activities accordingly

Qualifications

Ideal Requirements:

• 1-3 years in a marketing role, preferably in the events industry
• University degree or professional diploma
• Excellent attention to detail
• Exceptional organisational, time management and multi-tasking skills
• Strong copywriting skills
• Good analytical skills, numeracy and the ability to make data-driven decisions
• Ability to work autonomously using common sense and initiative, whilst at the same time being a team player
• Experience in planning, writing and executing email campaigns
• Proficiency using Photoshop, Google Analytics, CRM systems, executing social media and PPC campaigns would be a bonus

Candidates will complete two short copywriting tests and a data-analysis/numeracy test during the first interview.

Those who progress to the second interview will be asked to prepare a project (a detailed event marketing campaign) and to present their plan during the second interview.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments,