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A leading company in the live events industry is seeking a Marketing Executive to enhance customer engagement through SEO-optimised content and dynamic CRM campaigns. Based in London, this role requires strong writing abilities and a proactive approach to marketing strategy.
What does the company do?
Our client is an online marketplace offering premium tickets and hospitality packages for live events. They are a passionate team that works only with official suppliers, whether they be venues, teams, promoters or artists to expand their online presence, thereby providing fantastic official access to their customer base. Following the launch of their website in November 2018, they have made substantial progress with regards to supply and investment, which has seen them secure some key partnerships with the likes of Manchester City, Watford FC, the WRU, Scottish Rugby and more.
How you expect the candidate to spend their day:
We are looking for an enthusiastic and ambitious Marketing Executive. The successful candidate will use their passion for writing and their knowledge of SEO to create effective, optimised content. They will also be proactive, creative, driven and have a genuine interest in live sports and music events.
You will be responsible for producing and optimising blog content for SEO, managing CRM campaigns to nurture leads and enhance customer retention, and contributing to the development of engaging pre-event communications.
From on-site messaging to organic content strategy, your work will help strengthen our brand presence, improve search visibility, and ensure a seamless customer journey from discovery to event day.
We're in the live events business, which means in-person events are our core. This translates to our company culture and this role requires the candidate to be in the office five days a week at our London HQ.
This in-person environment fosters agility. Being together allows our team to make quick decisions and adapt to the constant changes in our industry.
Responsibilities
As a Marketing Executive, you will be responsible for ensuring that customers enjoy an outstanding and seamless VIP experience.