Marketing Executive

Professional Training Solutions; Farnham; On-site; GBP 24,000 - 32,000; Full time

Job summary

Professional Training Solutions (PTS) is seeking a Marketing Executive to plan and deliver marketing campaigns across digital and offline channels, create clear content, and help develop the PTS brand. The role involves collaboration to promote services and achieve measurable marketing outcomes.

You will gain experience across website content, social media, email marketing and analytics, with opportunities to advance marketing skills within an established training provider.

Qualifications

• Experience in a marketing, communications or content-focused role or equivalent experience.
• Strong written communication with ability to create engaging content for different audiences.
• Confidence using digital marketing channels including social media, email and websites.
• Good organisational skills and ability to manage competing priorities.
• Creative and practical approach to developing marketing ideas and solving problems.
• Willingness to learn new platforms and systems.
• Understanding of brand consistency and measuring marketing results.
• Collaborative and professional approach with an interest in education or apprenticeships.

Responsibilities

• Support the planning and delivery of marketing campaigns to promote PTS training, apprenticeship and assessment services.
• Create and coordinate engaging content for the website, social media, email communications and other marketing materials.
• Help maintain and update website content, ensuring accuracy and brand consistency.
• Manage and schedule social media content, monitor engagement and improve reach.
• Support production of marketing materials such as brochures and case studies.
• Assist with email marketing, campaign administration and maintaining contact lists.
• Monitor campaign performance and prepare reports using analytics tools.
• Research audiences, sector developments and competitor activity to inform plans.
• Coordinate with colleagues and external suppliers to meet deadlines.
• Follow safeguarding, equality, inclusion and data protection policies.
• Support and analysis of enquiries and leads.

Skills

Content creation

Digital marketing

Social media management

Written communication

Campaign planning

Education

Marketing/communications/digital media qualification

Tools

CMS

Email marketing platforms

Social media scheduling tools

Analytics tools

Job description

Join Professional Training Solutions (PTS) and help raise awareness of our training and apprenticeship programmes. We are seeking a creative, organised and digitally confident Marketing Executive to support engaging marketing activity that connects learners, employers and partners with the right opportunities.

In this role, you will help plan and deliver marketing campaigns across digital and offline channels, create clear and compelling content, and support the development of the PTS brand. You will work collaboratively with colleagues to promote our services and contribute to measurable marketing outcomes.

What will you be doing?

• Support the planning and delivery of marketing campaigns to promote PTS training, apprenticeship and assessment services.

• Create and coordinate engaging content for the website, social media, email communications and other marketing materials.

• Help maintain and update website content, checking that information is accurate, accessible and consistent with the PTS brand.

• Manage and schedule social media content, monitoring engagement and identifying opportunities to improve reach.

• Support the production of marketing materials, such as brochures, learner and employer information, case studies and event resources.

• Assist with email marketing, campaign administration and maintaining relevant marketing records and contact lists.

• Monitor campaign performance and prepare reports using relevant analytics and marketing tools.

• Research audiences, sector developments and competitor activity to inform marketing plans.

• Work with colleagues and external suppliers to coordinate marketing activity and meet agreed deadlines.

• Follow PTS policies and procedures, including requirements relating to safeguarding, equality, inclusion and data protection.

• Support & analysis of enquiries and leads

What are we looking for?

• Experience in a marketing, communications or content-focused role, or demonstrable equivalent skills and experience.

• Strong written communication skills and the ability to create accurate, engaging content for different audiences.

• Confidence using digital marketing channels, including social media, email and websites.

• Good organisational skills, attention to detail and the ability to manage competing priorities.

• A creative, practical approach to developing marketing ideas and solving problems.

• Confidence using common digital tools and a willingness to learn new platforms and systems.

• An understanding of brand consistency, audience needs and the importance of measuring marketing results.

• A collaborative and professional approach, with an interest in education, training or apprenticeships.

Qualifications and Experience for a Marketing Executive

• A qualification in marketing, communications, digital media or a related subject would be beneficial, but equivalent experience will also be considered.

• Experience creating content for digital channels and supporting marketing campaigns.

• Familiarity with website content management systems, email marketing platforms, social media scheduling tools or analytics tools would be an advantage.

• Experience in education, training, apprenticeships or a regulated sector would be helpful but is not essential.

What we offer

• The opportunity to contribute to marketing activity that supports learner and employer engagement.

• A collaborative working environment within an established training provider.

• Opportunities to develop marketing skills and knowledge.

Safeguarding and Application Information

Professional Training Solutions is committed to safeguarding the welfare of learners, including children and vulnerable adults. Successful applicants may be required to undertake a DBS check at the appropriate level.

We are an equal opportunities employer and welcome applications from candidates who meet the requirements of the role regardless of age, disability, sex, sexual orientation, race, religion or belief. Reasonable adjustments are available throughout the recruitment process.