Marketing Executive

Meridian Business Support; England; Hybrid; GBP 28,000 - 30,000; Full time

Job summary

A recruitment agency is seeking a Marketing Executive to manage multi-channel B2B campaigns. This role involves optimizing data-driven strategies and working collaboratively with internal teams and clients. The ideal candidate will have experience in managing digital campaigns, knowledge of SEO, and a background in B2B marketing. Benefits include hybrid working, free parking, and wellness tools. Salary is £28,000 to £30,000 per annum depending on experience.

Benefits

Hybrid working

Free parking

Benefits platform with discounts

Wellness and engagement tools

Lunchtime activities

Employee social events and awards

Qualifications

• Experience in a B2B marketing role such as Marketing Executive, Marketing Officer, or Marketing Coordinator.
• Ability to manage and optimize digital campaigns effectively using analytics.
• Knowledge of on-page SEO and various email platforms.

Responsibilities

• Manage multi-channel campaigns across various digital platforms.
• Monitor and analyze campaign performance, suggesting improvements.
• Implement data-driven strategies to improve engagement and KPIs.
• Attend client meetings to support campaign management.
• Optimize web pages using SEO techniques.

Skills

B2B marketing experience

Campaign management

Data-driven decision making

SEO knowledge

Social media integration

Email marketing

Tools

CMS platforms

Digital advertising platforms

Job description

Overview

Would you like a varied Marketing Executive role within a progressive, supportive company that offers hybrid working, is based in the beautiful, idyllic English countryside, and where you will be working with international clients?

Our client, a forward thinking and growing B2B media company have an exciting Marketing Executive opportunity focusing on delivering large scale multi-channel campaigns for a variety of clients across multiple international brands - generating interaction and leads for clients. You'll be managing campaigns end-to-end, monitoring performance and coming up with ideas on how to optimise and improve campaigns based on analytics, data-driven decisions and your understanding of what clients are looking to achieve commercially. You role will also see you attend brand and sales meetings as well as collaborative internally with teams such as design, sales, and client services.

As a Marketing Executive your exciting new role will include:

• Managing multi-channel campaigns across channels / products including web / digital products, websites, webinars, market reports, newsletters, e-mail marketing
• Monitoring and analysing campaign performance across all channels and suggesting optimisations
• Implementing strategies driven by data and analytics to improve engagement, conversion rates and KPIs
• Attending meetings with clients to support campaign performance and improvements
• Optimising web pages using SEO techniques to improve engagement and conversion rates
• Ensuring consistency with branding and tone of voice, ensuring brand guidelines are met

I am interested in speaking with candidates who have experience working in a B2B role as a Marketing Executive; Marketing Officer, Assistant; or Marketing Coordinator, and who have experience managing and optimising B2B digital campaigns through data driven strategies and integrating channels such as social media, e-mail, and digital advertising. Knowledge of on-page SEO, CMS platforms and e-mail platforms are important too.

Salary for this position: 28,000 to 30,000 p.a. (depending on level of experience)

Benefits include: hybrid working, free parking, benefits platform with discounts, wellness and engagement tools, lunchtime activities, and employee social events and awards!

Please note: The business are currently offering hybrid working - working from home up to 3 days per week. Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy.