Marketing Executive

Clarion Events; City Of London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days' holiday

End of year wellbeing shutdown

Pension Scheme

Private Medical Insurance

Health Cash Plan

Wellbeing Library

Mentoring Programme

Season Ticket Loan

Cycle to Work

On-site gym

Free eyesight tests

Flu vaccination on site

Job summary

Clarion Events is seeking a Marketing Executive to own email marketing and referral channels for ICE Barcelona. You will plan, build and send the full ICE email programme, driving registrations and coordinating with sales, content and design teams.

You will optimise campaigns through testing, reporting performance metrics and working with partners to extend reach while maintaining brand standards and data quality.

Qualifications

• Experience planning and executing email campaigns that drive registrations and measurable outcomes.
• Strong written communication and copywriting skills.
• Ability to interpret performance data and make data-driven recommendations.

Responsibilities

• Plan, build and send the full ICE email programme across audiences.
• Write and proofread email copy and subject lines following brand guides.
• Segment audiences and ensure content, links and rendering are correct.
• Test subject lines, content and send times to improve performance.
• Own ICE referral channels, from setup to tracking and reporting.

Skills

Email marketing

Audience segmentation

A/B testing

Copywriting

Analytics

Stakeholder management

Job description

Email marketing Plan, build and send the ICE email programme across audiences, in line with the campaign plan and send calendar. Write and proofread email copy and subject lines that drive registrations, following brand and style guides. Segment and target audiences so the right message reaches the right people. Build and check every email before it goes out, so content, links and rendering are accurate. Test subject lines, content and send times, and use the results to improve performance. Referral channels Own the ICE referral channels, from set-up and promotion through to tracking and reporting. Work with sales and partners to get exhibitors and partners promoting ICE to their networks. Reporting and optimisation Report weekly on email and referral performance, including opens, clicks, registrations driven and deliverability health. Analyse results and recommend optimisations to the campaign team. Working with the team Brief designers and suppliers clearly and on time, and hold their work to a high standard. Hit deadlines across a busy send calendar and flag risks early. Support wider ICE campaign activity when needed.

Demonstrates knowledge of email marketing best practices, audience segmentation, campaign optimisation, deliverability, and referral marketing strategies. Proven ability to plan, build, test, and execute email campaigns that drive engagement, registrations, and measurable business outcomes. Strong analytical skills with the ability to interpret performance data, identify trends, and make evidence-based recommendations for improvement. Excellent written communication skills, with the ability to create compelling marketing copy and maintain high standards of accuracy and attention to detail. Effective stakeholder management and collaboration skills, working successfully with sales teams, designers, partners, suppliers, and wider marketing teams. Highly organised, proactive, and results-focused, able to manage multiple priorities, meet deadlines, and continuously seek opportunities to improve campaign performance.

At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our teams. If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you. The Opportunity: An exciting opportunity has arisen for a Marketing Executive to own email marketing and referral channels for ICE Barcelona. ICE is one of the world's leading B2B gaming events, attracting over 65,000 attendees. You'll plan, build and send the full ICE email programme, and grow referral as a source of registrations. Reporting to the Head of Campaign Marketing, you'll work closely with the wider campaign team, event directors, sales, content and our external designers. We're looking for someone organised and detail-focused, with strong email skills and a genuine interest in data. You'll protect our sender reputation while driving registrations, and keep improving results through testing., Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. ( ) Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ( ) Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

25 days' holiday plus bank holidays End of year wellbeing shutdown (closed for the last week of the year) Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc. Summer Hours in August (3pm finish on Fridays) Helping Our World (HOW) Days - one paid day per quarter to carry out charity work Pension Scheme Private Medical Insurance Health Cash Plan Wellbeing Library (MYNDUP) Mentoring Programme Season Ticket Loan Cycle to Work Schemes Free on-site gym and shower facilities Free eyesight tests Free flu vaccination - offered on site once a year for all employees

Our Values PASSION We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows. CARE We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome. IMAGINATION Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit. TRUST We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution. Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities. When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;
• Ensure that no person is unlawfully discriminated against;
• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.