Senior Campaign Manager

Clarion Events Ltd; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days’ holiday + bank holidays

End of year wellbeing shutdown

Pension Scheme

Private Medical Insurance

Health Cash Plan

Wellbeing Library (MYNDUP)

Mentoring Programme

Season Ticket Loan

Cycle to Work Scheme

Free on-site gym

Job summary

Clarion Events is seeking a Senior Campaign Manager to lead campaigns for iGB Affiliate London and iGB L!VE Amsterdam. You will drive acquisition and retention, coordinate with event directors, sales, content, and PR, and steer campaigns with data-driven insights and strong leadership.

You will manage timelines, budgets, and external suppliers while delivering high-quality, on-brand materials that convert and align with business goals.

Qualifications

• Demonstrated knowledge of integrated marketing campaign strategy and customer segmentation.
• Experience delivering multi-channel campaigns that drive growth and ROI.
• Strong analytical approach using data and feedback to optimize campaigns.

Responsibilities

• Create and manage campaign plans for iGB events to hit business goals.
• Lead the campaign team and coordinate with internal stakeholders.
• Own delivery, briefs, milestones and risk management for campaigns.
• Deliver high-quality, on-brand marketing materials built to convert.
• Oversee budgeting, reporting and performance insights for campaigns.
• Manage external suppliers and line-manage the Campaign Executive.

Skills

Campaign strategy

Leadership

Data analytics

Stakeholder management

Multi-channel campaigns

Job description

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity

An exciting opportunity has arisen for a Senior Campaign Manager to lead campaigns across our iGB events portfolio. The primary focus is our two flagship events, iGB Affiliate London and iGB L!VE Amsterdam, which each attract over 12,000 igaming professionals. Together, the iGB portfolio connects the whole ecosystem of affiliates, igaming suppliers and operators.

You’ll play a key role across the portfolio, enabling and driving the marketing team to hit its goals. We’re looking for a marketing all-rounder with proven leadership skills and a track record of delivering growth. Reporting to the Head of Campaign Marketing, you’ll work closely with event directors, sales, content, and brand, partnerships and PR.

You’ll keep sight of the big picture when building campaign plans, while keeping the team focused on delivery and giving clear updates, reports and recommendations to senior stakeholders. You’ll be analytical and insight-led, with a history of testing and optimisation, and bring creative flair and real attention to detail. You’ll be used to delivering at pace and leading teams to strong results.

Key Responsibilities

Campaign strategy and leadership

• Create and manage campaign plans for the iGB events, driving acquisition and retention in key segments to hit our business goals.

• Present marketing plans, strategies and updates clearly to the team and internal stakeholders.

• Act as the marketing lead for the event director, keeping them updated on progress and risks.

Campaign delivery

• Own delivery of the campaign plans, managing and optimising the output of the internal team and external suppliers.

• Brief the team and suppliers clearly and effectively, setting out objectives, audience, key messages and deadlines up front.

• Own the quality of everything the campaign produces, reviewing work before it goes live so it’s accurate, on brand and built to convert.

• Set clear milestones, hit deadlines and flag risks early.

• Write and proofread promotional copy, following brand and style guides and working with the brand team on tone of voice.

• Make sure all marketing materials are tailored to our key personas.

Data and reporting

• Use business intelligence, customer feedback, data and insight to suggest and test new campaign ideas.

• Own campaign reporting, from weekly KPIs and forecasts to post-event reports with insight, analysis and recommendations.

• Analyse performance while campaigns are live, and recommend and make optimisations based on what the data shows, such as shifting budget, channel mix, audiences or messaging.

• Manage the iGB events marketing budget alongside the other portfolio budget-holders.

• Spot industry trends, innovations and technologies that could drive growth.

People and supplier management

• Line manage the Campaign Executive, providing coaching, marketing knowledge, feedback and leadership.

• Manage external suppliers, from designers to the paid media and social agencies.

• Work with the wider Clarion Gaming marketing team on a continuous test-and-learn approach across channels.

Customer focus

• Make sure campaign plans and deliverables are shaped by customer data, research and feedback.

• Keep learning about the affiliate and igaming industry through events, reading, podcasts and webinars.

Knowledge, Skills & Behaviours

• Demonstrates strong knowledge of integrated marketing campaign strategy, customer segmentation, acquisition and retention marketing, and event marketing within a B2B environment.

• Proven ability to develop, deliver, and optimise multi-channel campaigns that drive growth, achieve commercial objectives, and maximise return on marketing investment.

• Highly analytical and insight-driven, using data, customer feedback, market intelligence, and testing methodologies to inform decisions and improve campaign performance.

• Excellent leadership, communication, and stakeholder management skills, with experience presenting recommendations to senior stakeholders and leading cross-functional teams and external suppliers.

• Strong people management and coaching skills, with the ability to motivate, develop, and support team members while maintaining high standards of performance and delivery.

• Organised, commercially focused, and proactive, demonstrating strong project management skills, sound judgement, attention to detail, and the ability to manage multiple priorities, budgets, risks, and deadlines in a fast-paced environment.

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Benefits

• 25 days’ holiday plus bank holidays

• End of year wellbeing shutdown (closed for the last week of the year)

• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.

• Summer Hours in August (3pm finish on Fridays)

• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work

• Pension Scheme

• Private Medical Insurance

• Health Cash Plan

• Wellbeing Library (MYNDUP)

• Mentoring Programme

• Season Ticket Loan

• Cycle to Work Schemes

• Free on-site gym and shower facilities

• Free eyesight tests

• Free flu vaccination – offered on site once a year for all employees

Our Values

PASSION

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

IMAGINATION

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;

Ensure that no person is unlawfully discriminated against;

Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.