Marketing Executive

JR United Kingdom; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the civil engineering sector is seeking a Marketing Executive to support their UK and international marketing strategy. This role involves executing impactful campaigns, enhancing customer relationships, and managing e-commerce operations for product sales. Candidates should possess a degree and relevant marketing qualifications, ideally with B2B experience.

Benefits

25 days annual leave (pro-rata) plus public holidays

Christmas office shutdown

Pension contributions of up to 8%

24-hour employee assistance line

Death in service benefit (1x annual salary)

Interest-free season ticket loan

Cycle to work scheme

Discounted gym memberships through Gymflex

Qualifications

• Degree level education is a requirement.
• Professional qualification in marketing or business preferred.

Responsibilities

• Execute multi-channel campaigns aligned with business objectives.
• Manage TTL social media presence and LinkedIn user groups.
• Track metrics and KPIs to measure campaign success.

Skills

Email and CRM systems knowledge

Understanding of marketing automation tools

Strong copywriting and editing skills

Ability to simplify complex information

Understanding of subscription-based B2B services

Project management skills

Excellent communication skills

Self-motivated and detail-oriented

Proven marketing experience

Experience in campaign tracking and analytics

Education

Degree level education

Professional qualification in marketing or business (MBA, CIM, IDM)

Job description

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Marketing Executive, london (city of london)

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Client:

Institution of Civil Engineers (ICE)

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Marketing Executive

Thomas Telford is the knowledge business of the Institution of Civil Engineers (ICE), creating specialist products and services for the civil engineering and construction markets. These include the bestselling NEC suite of contracts and guides. We also provide a recruitment service with the ICE Recruit job board and technical training and accreditation for ICE members and those in the wider construction sector.

The Role:

The Thomas Telford Ltd (TTL) is seeking a Marketing Executive to support TTL’s UK and international marketing strategy to drive growth in customer acquisition and retention. This includes customer relationship building activities to encourage product adoption and usage, as well as e-commerce operations to deliver sales of contracts and training courses. Create, implement and optimise impactful campaigns that drive market penetration and strengthen relationships with clients and users.

Key Accountabilities:

• Execute multi-channel campaigns aligned with business objectives.
• Implement marketing activities to encourage TTL product adoption.
• Tailor content marketing programs (newsletters, whitepapers, case studies, videos, webinars).
• Manage TTL social media presence and LinkedIn user groups.
• Segment data to target campaigns to specific sectors and personas.
• Implement onboarding and engagement processes.
• Develop marketing plans for international markets, liaising with regional stakeholders.
• Support Sales in engagement and retention strategies, collaborating on customer lifecycle management.
• Build strong relationships with staff, customers, prospects, business partners, and associations.
• Optimise email campaigns to engage audiences and drive conversions.
• Plan and execute advertising across paid search and social media.
• Increase online product sales through targeted initiatives.
• Schedule delegate acquisition activities aligned with the training course calendar.
• Plan and implement marketing campaigns for client events and conferences.
• Track metrics and KPIs to measure campaign success.
• Utilise A/B testing to identify best-performing campaign elements.
• Create impactful messaging that addresses customer needs and pain points.
• Represent NEC brand, products, and services at key events.

Skills and Experience:

• Knowledge of email and CRM systems (Campaign Monitor, Salesforce)
• Understanding of marketing automation tools and lead scoring
• Strong copywriting and editing skills.
• Ability to simplify complex information.
• Understanding of subscription-based B2B information services
• Organise and execute projects on time and within budget.
• Manage multiple tasks simultaneously and work to tight deadlines.
• Excellent written English and communication skills
• Highly self-motivated and intuitive with great attention to detail
• Proven experience in a marketing role, preferably in B2B information
• Experience using email marketing platforms, plus other digital channels.
• Experience in campaign tracking, reporting and analytics

Qualifications:

• Educated to degree level.
• Preferably a professional qualification in marketing or business – MBA, CIM, IDM

ICE Group Benefits Include:

• 25 days annual leave (pro-rata) plus public holidays
• Christmas office shutdown
• Pension contributions of up to 8%
• 24-hour employee assistance line
• Death in service benefit (1x annual salary)
• Interest-free season ticket loan
• Cycle to work scheme.
• Discounted gym memberships through Gymflex

Thomas Telford Ltd is an equal opportunities employer and welcomes applications from all sections of the community.

General Data Protection Regulations (GDPR) 2018

The data collected via this application process will only be used by the ICE Group for the purpose of recruitment and for the performance of an employment contract if a job offer is made. This data will not be disclosed to any external sources without express consent unless required to do so by law. Unsuccessful applicants’ data, both electronic and paper will be deleted/shredded six months from date of application. The ICE Group’s Data Protection Officer is Shah Ali, who can be contacted at [emailprotected] . Applicants have the right to complain to the ICO at http://ico.org.uk/ if they have a concern with the way ICE is handling their data.