Marketing Executive

Different Technologies Pty Ltd.; City of Edinburgh; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading software consultancy in Edinburgh is seeking a Marketing Executive to enhance visibility in the Life Sciences sector. This role involves planning marketing strategies, creating content, and engaging clients. Ideal candidates have experience in B2B marketing and a background in Life Sciences. Flexible working hours and generous benefits are offered.

Benefits

32 days holiday

Flexible working hours

Training budget

Enhanced maternity and paternity leave

Pension Scheme

Life Insurance

Qualifications

• Working knowledge in Life Sciences or Medical Device industries.
• Desire to learn about a range of Life Science applications.
• Experience building relationships with stakeholders.

Responsibilities

• Plan and execute marketing campaigns.
• Create engaging marketing assets.
• Analyse marketing performance.

Skills

B2B marketing experience

Copy editing skills

Client engagement skills

Digital marketing management

Tools

Google Analytics

InDesign

HubSpot

WordPress

LinkedIn

Job description

About us

Firefinch Software is a well-established and growing software consultancy that serves the Life Sciences sector. We build custom software for Medical Devices, BioTech instruments and MedTech therapeutic research.

Our clients are diverse and range from large, multinational biotech companies to academic start-ups.

The team you will be joining includes people from a wide range of backgrounds that bring passion for science and a strong innovation mindset to the company. We are looking for a Marketing Executive to join the Business Development team and help showcase Firefinch Software to the Life Sciences sector.

About the role

As a Marketing Executive at Firefinch Software, you would be responsible for how the company presents itself to the wider life science industry. You would work with the Market Development Manager to target industry sectors for marketing, own the LinkedIn and website content, and help create marketing assets from case studies to blog posts.

Firefinch Software helps Life Sciences and Biotech companies to develop software that perfectly matches their business goals. To do that, we need people who are experienced at B2B marketing in those domains and can help us understand our clients and make sure our clients understand how we can help them.

This is a fantastic opportunity to work as part of a friendly, inclusive, and supportive team in a successful and growing organization.

Main responsibilities:

• Plan and execute marketing campaigns and tactics in line with the strategy.
• Content creation - produce engaging digital and physical assets such as mailers, social media and website pages including producing copy and using tools such as blogs, videos, graphics, case studies.
• Client engagement - Work with clients to produce marketing materials such as case studies and testimonials.
• Continuously analyse and evaluate marketing performance and budget.
• Events - Coordinate event exhibition and supporting materials.
• Work collaboratively across the team and with external suppliers.

Skills & experience

Required knowledge/experience

• Working knowledge in the Life Sciences or Medical Device industries - does not need to be in a marketing role.
• Desire and energy to learn more about a diverse range of Life Science, Biotechnology and Medical Device applications.
• Experience building effective relationships with stakeholders or customers to understand their business.
• Strong copy editing skills to maintain brand integrity.
• Experienced in managing the planning, writing and delivering of marketing communications.
• Experienced in managing digital channels including website and social media.
• Experience of working in a B2B marketing environment.

Desirable knowledge/experience

• Proficiency in copy design tools (such as InDesign) to generate newsletters, business cards, ad-hoc brochures, etc.
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO and social media analytics.
• Experience contributing to strategy for reaching the correct targets with marketing campaigns.
• Experience of using HubSpot, WordPress, & LinkedIn.
• Experience in communicating science or technical issues.

How to apply:

• Please send a CV and cover letter.
• If you are invited to interview you will be asked to show a portfolio of at least 2 relevant projects you have worked on.

How we work

You would have the opportunity to either work primarily remote with occasional visits to the office as required, or fully in our Edinburgh city centre office.

Benefits

• 32 days holiday (including bank holidays).
• Flexible working of 32 or 36 hours per week around core hours of 10:00 to 15:00. (Advertised salary is based on a 36 hour week.)
• Matched charity donations up to £500 per year.
• Generous budget allocated for training.
• Compressed hours – you will have the option of working your hours across 4 days instead of 5.
• Enhanced maternity and paternity leave.
• Pension Scheme.
• Life Insurance (2x Salary)
• Modern equipment and tools - we’ll provide a high performance laptop and licenses for your tools of choice.

Diversity statement

If you think you would be great at this job but are missing one of the requirements then please get in touch to discuss. We want to hire great people regardless of age, disability, gender identity, sexual orientation, religion, belief or race.