Marketing Executive

The Business Connection; Chester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Chester is seeking a Marketing Executive to drive email marketing strategies. You will plan, create, and refine email campaigns, ensuring alignment with marketing goals and optimizing performance metrics. The ideal candidate has over two years of experience in digital marketing, a creative mindset, and strong analytical skills. This hybrid role offers the chance to make a significant impact in a dynamic team environment.

Qualifications

• 2 years+ experience in email or digital marketing.
• Strong understanding of email marketing metrics and best practices.
• Ability to develop innovative content and manage projects effectively.

Responsibilities

• Plan and deploy the email marketing schedule effectively.
• Develop e-mail templates for efficient execution.
• Ensure alignment with brand guidelines across channels.
• Assess targeting to maximize sales opportunities.
• Generate campaign ideas to drive performance.

Skills

Experience with ESP platforms

Email marketing principles

Creative content development

Strong business acumen

Analytical skills focused on ROI

Team collaboration

Influencing skills

Attention to detail

Project management

Job description

Marketing Executive
Chester - Hybrid working
£27,000pa

A brilliant opportunity to join an elite organisation executing, evaluating and optimising sales and inspirational e-mails across relevant brands to improve customer retention according to content marketing plans and contribution KPIs.

Key Responsibilities

• Plan, create and deploy the email marketing schedule across all relevant brands to an agreed framework (frequency and format)
• Develop and refine a suite of e-mail templates to ensure the efficient execution of the programme
• Ensure alignment of messaging within emails with the content calendar used across all communication channels
• Periodically assess the targeting of emails to maximise sales opportunities and minimise any risk to domain scores
• Generate new campaign ideas to drive performance
• Track competitor activity to identify further opportunities
• Deploy the testing framework across the e-mail schedule, to assess the potential for alternative solutions to drive improved performance
• Maintain the KPI report, which shows results for the whole email programme and identify opportunities to constantly improve core metrics
• Be proactive in working positively and effectively across the wider marketing team and other functions across the business
• Ensure all activity is consistent with brand guidelines and integrates with other digital and offline activity

Skills and or education required

• 2 years+ experience of working with ESP platforms
• Experience in email marketing or digital marketing roles with a strong understanding of email marketing principles, best practices, and metrics.
• Creative mindset with the ability to develop innovative and engaging content
• Strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
• Strong analytical skills with the ability to determine partner or market success focused around ROI
• Results-driven individual who enjoys working as a team but can also thrive independently
• Strong communication and collaboration skills
• Ability to influence others
• Meticulous attention to detail with good time-management and organisational skills
• Forward thinking and customer-focussed
• Excellent project management skills

We are an equal opportunities agency and welcome applicants from all backgrounds.