Marketing Executive

Group 1 Automotive; Chelmsford; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a leading automotive group as a Marketing Executive, working in a dynamic field-based role. You'll support the Group Marketing Manager and implement effective marketing plans while prioritizing customer experience. Enjoy numerous perks including generous leave, discounts, and opportunities for continuous learning.

Benefits

33 days annual leave including bank holidays

Retail discounts

Discounts on cars and servicing

Company pension scheme

Family-friendly policies

Cycle-to-work scheme

Wellbeing support

24/7 access to healthcare professionals

Paid day to volunteer

Company share purchase plan

Training and development opportunities

Life assurance

Qualifications

• Proven experience with delivering marketing plans and campaigns.
• Strong written and verbal presentation skills.
• Ability to work as part of a team and lead when required.

Responsibilities

• Support the Group Marketing Manager in delivering customer journey.
• Identify marketing opportunities to support business growth.
• Deliver against agreed KPIs focused on traffic and leads.

Skills

Marketing plans and campaigns

Customer experience

Written and verbal presentation

Teamwork

Organisational skills

Tools

Word

Excel

Job description

Marketing Executive – Field Based

Fun, exciting, rewarding work. Join us for the ride.

Working with world-class brands as a Marketing Executive you’ll be supporting the Group Marketing Manager in delivering the brand experience whilst maximising sales and profit opportunities through the delivery of divisional and local marketing activity. To always exceed customer expectations and to support the Retail Centres in ensuring that all standards and processes are adhered to in line with brand contract arrangements.

As part of a successful, global automotive group, you’ll broaden your experience across both sites and brands. And with the right support from us, you’ll be able to progress as high as you can aim.

What we can offer you

• Enjoy 33 days of annual leave(including bank holidays) to rest and recharge
• Save money every day withour exclusive retail discounts
• Drive a great dealwith discounts on new and used cars, plus servicing offers
• Plan for the years aheadwith our company pension scheme
• Balance home and workwith our industry-leading family-friendly policies designed to help you spend more time with the people that matter
• Commute for lesswith our cycle-to-work scheme
• Prioritise your wellbeingwith dedicated support for you and your family
• 24/7 access to healthcare professionals, ensuring you get the expert advice you need quickly and easily
• Make a differencewith a paid day to volunteer in your community
• Invest in your futurewith our company share purchase plan
• Earn financial rewardswhen you refer a friend to join the team
• Keep learning and growingwith our training and development opportunities for everyone.
• Life assurancewith the option to increase cover
• We’re open toflexible workingoptions – just ask

What you’ll do day to day

• To provide support to the Group Marketing Manager in delivering an easy, effective and enjoyable customer journey.
• Help devise and implement the Group 1 Automotive and OEM quarterly marketing plans across all marketing channels, working in conjunction with the DMM, Franchise Director and Divisional team.
• Identify marketing opportunities to support the business in driving growth in all departments and carryout effective campaign measurement.
• Champion the internal websites ensuring regular offer and content review and provide CMS support.
• Deliver against the agreed KPI’s (focused on traffic, leads, CPL/CPO & other key metrics).
• Support the dealers with implementing local marketing initiatives and events where required and raising their profile within market areas.
• Drive best practice and reduce the span of performance in all areas relating to marketing.
• Work closely with other Marketing colleagues to deliver high standards, greater efficiencies and projects that will benefit the business group wide.
• Excellent stakeholder management, working closely with our OEM partners, agencies and internal departments.
• Ensure compliance with all Manufacturer CI and Consumer Credit Regulations, current legislation & Trading Standards policies.
• Work with CRM manager to manage customer journey and data handling in compliance with GDPR regulations.
• Regular competitor and market area analysis.

Helpful skills and qualifications

Don’t worry about ticking off every single skill here− if you care about delivering great experiences as much as we do, we want to hear from you.

• Proven experience with delivering marketing plans and campaigns.
• An interest in automotive
• Strong written and verbal presentation skills
• Ability to work as part of a team and lead when required
• An understanding of the importance of exceptional customer experience
• Meticulous eye for detail.
• Proficient with IT programmes such as Word and Excel.
• Ability to work to deadlines and targets.
• Strong teamwork skills.
• Strong organisational and multi-tasking skills.
• Confident and professional communication skills.

We value diversity and believe it strengthens our team. If you don’t meet every requirement listed but are enthusiastic about this role and eager to learn, we encourage you to apply.

Be part of something big

Group 1 Automotive is on an exciting growth journey. We are home to over 7000 colleagues dedicated to providing exceptional customer service, with 114 dealerships in the UK, representing 21 brands at the forefront of automotive retail.

But you don’t need to love cars to work with us- just need to share our mission to create outstanding and trusted experiences for our customers, our partners, and our people.

Our Values

At Group 1 Automotive we pride ourselves on our five core values that are incorporated in all we that do.

Respect - Integrity - Transparency - Teamwork – Professionalism

These are the principles that every member of our team lives by, whether that be business functions, customer interactions, how we interact with the local community and even how we view each other in the team.