Overview
As a Marketing Executive, you will play a pivotal role in aligning our global marketing strategy with local execution. You'll work closely with our EMEA Leadership and Sales team to regionalize marketing programs and deliver high-impact events, partnerships, and campaigns that drive pipeline and build brand presence in private capital markets.
Responsibilities
- Regionalization of Programs: Work with the central marketing team to adapt and localize campaigns and messaging for EMEA audiences. Align regional execution with sales priorities.
- Events & Sponsorships: Own the planning, execution, and follow-up of regional events including conferences, roundtables, executive dinners, webinars, and partner-hosted events.
- Partnership Marketing: Build and execute co-marketing initiatives with key ecosystem partners (consultants, associations, and event producers).
- Sales Collaboration: Partner closely with EMEA sales to understand market needs, support account-based marketing initiatives, and accelerate opportunities through tailored field activities.
- Brand Activation: Ensure the 73 Strings brand is represented consistently across all regional touchpoints. Be the local brand custodian at events and in-market activities.
- Campaign Execution: Assist with executing integrated campaigns in region - coordinating digital, content, and social efforts to support demand generation.
- Reporting & Optimization: Track and report on field marketing performance across KPIs including event ROI, sourced/influenced pipeline, and partner engagement. Provide feedback loops to optimize future activity.
Qualifications
- 2 - 4 years of field marketing or B2B events experience, ideally in a SaaS or fintech environment.
- Proven success delivering in-person and virtual events (including industry conferences).
- Strong project management and organizational skills - able to manage multiple priorities at once.
- Experience working closely with sales teams to support revenue goals.
- Excellent written and verbal communication skills.
- Comfortable working with marketing tools (e.g., HubSpot).
- Ability to travel within EMEA as required (10-20%).
Culture & Environment
We cultivate a culture of innovation and collaboration, where your ideas matter. We empower our team members to take initiative, learn continuously, and thrive in a supportive environment.