Marketing Executive

South Coast Nursing Homes Ltd; Burgess Hill; On-site; GBP 40,000 - 50,000; Full time

Job summary

A care home company in Burgess Hill is seeking a Marketing Executive to support brand growth and occupancy goals. Responsibilities include developing marketing strategies, managing digital channels, and creating promotional materials. The ideal candidate will hold a degree in Marketing and possess strong digital marketing skills. Offering a salary of up to £50,000 per annum, this role promises professional development and a supportive work environment.

Benefits

Up to £50,000 per annum

Access to pay as you earn

Contributory Pension

24hr Employee Assistance programme

Industry leading training and development

Career progression opportunities

Refer a friend scheme

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Experience in Marketing, ideally in healthcare or a service-led industry.
• Strong knowledge of digital marketing, including SEO, social media, and email automation tools.
• Excellent written and verbal communication skills.
• Proficiency in design tools like Canva, Adobe Creative Suite.

Responsibilities

• Develop and implement marketing strategies to drive inquiries and increase occupancy.
• Manage digital marketing channels including social media and email frameworks.
• Create marketing materials that align with brand guidelines.
• Coordinate and promote events for community engagement.
• Monitor campaign effectiveness and report analytics.

Skills

Digital marketing skills

Written communication

Problem-solving

Graphic design proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Google Analytics

Meta Business Suite

Microsoft Office

Job description

South Coast Nursing Homes is an established and successful, family owned and managed, care home company based in Worthing, West Sussex.

We currently operate 9 homes across East and West Sussex. We have 414 beds. Each registered home offers the highest standards of resident care and comfort, 24 hours day and night, for long and short-term stays.

This is a brand new and exciting opportunity, reporting into our Systems and IT Executive at our Head Office in Worthing. We are seeking a creative, proactive, and results-driven Marketing Executive to support our brand growth and occupancy goals.

The ideal candidate will play a key role in planning and executing marketing campaigns, enhancing our digital presence, and generating leads for our care homes.

The ideal candidate will be highly self-motivated and come to us with some great new ideas and thinking for promoting our already successful brand, to a new level.

Job responsibilities

• Development and implementation of marketing strategies to drive resident enquiries and increase occupancy
• Manage digital marketing channels including social media, email marketing, PPC campaigns, and website content updates.
• Create compelling marketing materials. Including quality brochures, flyers, newsletters and social media graphics in line with brand guidelines.
• Coordinate and promote events such as open days, community engagement programmes and referral initiative.
• Monitor and report to the Directors on the effectiveness of marketing campaigns and use of analytics tools eg. Google Analytics, Meta Business Suite.
  
  

Skills, qualifications, and knowledge

Essential

• Batchelors degree in Marketing, Communications, Business or a related field
• Working Experience with in Marketing, ideally in healthcare, eldercare, or a service-led industry.
• Strong knowledge of digital marketing, including SEO, social media, and e mail automation tools.
• Excellent written and verbal communication skills
• Proficiency in design tools such as Canava, Adobe Creative Suite, or similar
• Empathy, sensitivity, and an understanding of the care home audience
  
  

Desirable

• Clean drivers' licence
• Knowledge of local markets and referral networks
  
  

The Person

We Are Looking For Someone Who Is

• A problem solver
• An ability to work under pressure whilst dealing with multiple tasks
• Excellent communication skills and the ability to tailor your approach and have confidence when dealing with staff, residents, managers, directors and contractors
• IT skills such as Excel, Word, MS Office etc.
• A caring nature and ability to empathise with our residents and their families
• Has high professional and moral standards
  
  

Package:

• Up to £50,000 per annum dependent on experience
• Access to your pay as you earn it
• Contributary Pension
• 24hr Employee Assistance programme
• Industry leading training and development coupled with career progression
• Refer a friend scheme
  
  

Here at South Coast Nursing Homes, we value diversity and are committed to a culture of inclusivity, respect, and equality.

We are proud to be an equal opportunities employer and welcome applications from all suitably qualified persons, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.

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