Marketing & Events Specialist

Polaris UK & Ireland; Coleshill CP; On-site; GBP 40,000 - 80,000; Full time

Job description

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

JOB SUMMARY:

Implement both Global and Local Marketing Strategies for Indian Motorcycles within the UK & Ireland. Products include a full range of Indian Motorcycles including Mid-Size (Scout & Bobber) & Heavyweight Bikes.

Partner with the EMEA Marketing Team, District Sales Managers and local agencies on strategy formulation and campaign development, to ensure consistent and flawless execution throughout the region.

Meet and exceed objectives for the Indian business in profitability, growth, market share and quality by developing and implementing best in class marketing strategies, campaigns, materials, and retail initiatives for the UK & Ireland. This position will work as a key conduit between the Local Agencies, the Indian Sales Team and the Indian EMEA HQ in Switzerland. The role will primarily be focused on PR, Media, Strategy, and Shows & Event Support, and Owner Community Development.

Events & Shows

• Organize and attend events across the UK & Ireland to boost brand exposure.
• Plan marketing strategies for each event (audience, messaging, objectives).
• Manage all marketing channels for events (email, online, social, etc.).
• Handle demo fleet, exhibitions, and event logistics.

B2B & B2C Communication

• Maintain CRM and marketing automation tools for quality data management.
• Support email campaigns (dynamic content, segmentation, automation).
• Build relationships with media, trade associations, and professional groups.
• Develop a social media strategy to grow online brand presence and customer engagement.
• Support dealer communications, training, and marketing material distribution.
• Strengthen the Indian Motorcycle owner community through events and communication.

Marketing Strategy & Execution

• Develop and implement a marketing strategy for Indian Motorcycles (UK & Ireland) aligned with global objectives.
• Manage and monitor the annual marketing budget.
• Lead advertising and promotions across traditional, digital, and strategic partnership channels.
• Tailor corporate marketing to suit local B2B and B2C audiences.
• Oversee the seamless launch of new models in collaboration with stakeholders.

Market Expansion & Collaboration

• Drive market share growth across all product segments.
• Work closely with UK, Central European, and EMEA teams to share best practices.
• Analyze and report on marketing activities, trends, and opportunities.

Support & Meetings

• Assist District Sales Managers and the Regional Director with improvement strategies.
• Participate in marketing, management, and sales meetings

SKILLS & KNOWLEDGE:

• A university degree in Marketing is essential.
• 5+ years of experience in a marketing-focused role.
• A proven history of creating and executing successful marketing strategies, including agency management.
• Strong background in both B2B and B2C marketing.
• Exceptional communication skills and the ability to build rapport.
• Solid understanding of social media, digital marketing, and email marketing tools.
• Hands-on experience with international or American companies is a plus.
• Adaptability and a "roll-up-your-sleeves" attitude to get things done.
• A track record of achieving results and exceeding expectations.
• Effective team collaboration and influencing skills.

WORKING CONDITIONS:

• Travel within territory
• Some travel to remote locations and corporate functions.
• Office environment