Marketing Event Coordinator, UK

Guidewire; London; Remote; GBP 100,000 - 125,000; Full time

Job summary

A leading software company in London is seeking a Marketing Event Coordinator to develop and implement marketing strategies. The ideal candidate has over 5 years of experience, particularly in field marketing within the UK insurance industry, and excels in event management and data analysis. This role offers a competitive market salary and flexibility to work from home.

Benefits

Competitive market salary

Long-term cash incentive

Bonus for exceeding objectives

Qualifications

• 5+ years of proven experience as a Marketing Event Coordinator or in a similar role.
• Field Marketing background.
• Knowledge of marketing software and tools.

Responsibilities

• Define and implement strategic marketing plans.
• Monitor and analyze campaign performance.
• Develop and manage the marketing budget.

Skills

Organizational skills

Analytical skills

Planning skills

Interpersonal skills

Marketing strategies understanding

Communication skills

Creativity

Tools

Marketo

Salesforce

Google Workspace

Job description

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• Define collaboratively with local teams and implement strategic marketing plans and programs to achieve the company's goals, increase brand awareness, and drive sales.
• Take the lead in owning the marketing strategy and ensure alignment and accountability across departments such as Sales, Alliances, Customer Success etc.
• Execution of demand generation activities from concept and strategy creation to planning and execution, including pre/post event logistics, communications, budget management, digital marketing, post-event analysis, vendors management.
• Leverage expertise in event management to facilitate productive engagement across departments, focusing on specific needs rather than both sides determining event requirements.
• Experience working with different internal stakeholders, eg who needs to be aware of what, how is data shared, putting pivot tables or graphs over data so stakeholders can easily see at a glance the breakdown of registrations, who needs to be kept up to speed on the day to day information and who needs a weekly summary
• Monitor and analyze campaign performance, provide regular reports on ROI, KPIs, and trends to inform decision-making, and make data-driven recommendations.
• Develop and manage the allocated marketing budget, ensuring efficient allocation for a positive return on investment.
• Foster collaboration with local teams to ensure social media engagement aligns with marketing initiatives.
• Stay informed about industry trends and competitor strategies to refine marketing strategies accordingly.

Skills

• Strong organizational, analytical and planning skills, detail-oriented with excellent follow-up, and time management
• Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally
• Strong experience and understanding of marketing strategies, tools, and best practices.
• Ability to work in a fast paced environment, with multiple and changing priorities while maintaining strong focus on execution and results
• Ability to anticipate future marketing and sales needs
• Exceptional communication and interpersonal skills.
• We especially value collaboration, with the team structured to function as a cohesive unit despite being geographically dispersed throughout the world.
• Ability to think creatively and innovatively

Requirements

• 5+ years of proven experience as a Marketing Event Coordinator or in a similar role.
• Field Marketing background
• UK insurance industry experience would be a plus
• Knowledge of marketing software and tools (e.g., Marketo, Pathfactory, DemandBase, Thoughtspot, Google Workspace, Salesforce).
• Flexibility to work from home
• Competitive market salary LTI (Long-term cash Incentive)
• Bonus payment for achieving and exceeding individual, team, and company objectives