Marketing Director - UKI

Lenovo; Farnborough; On-site; GBP 80,000 - 100,000; Full time

Job summary

A global technology powerhouse is seeking a UK&I Marketing Director to lead marketing initiatives across various product lines. The ideal candidate should have over 10 years of experience in senior marketing roles within the technology sector, strong strategic thinking skills, and expertise in digital marketing. This role strategizes for the UK and Ireland, ensuring alignment with global business objectives while fostering a high-performing team environment.

Benefits

Positive work life balance

Product discounts

Learning and development opportunities

Holiday purchase options

Cycle to work scheme

Qualifications

• 10+ years of experience in senior marketing roles within the technology sector.
• Experience driving measurable business growth and brand success.
• Proficiency in digital marketing, brand management, and market research.

Responsibilities

• Lead transformative marketing initiatives across diverse product lines.
• Define target audiences and market positioning.
• Manage and optimize the marketing budget.

Skills

Strategic thinking

Leadership

Digital marketing expertise

Brand management

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications

MBA preferred

Tools

CRM systems

ABM strategy

AI-driven marketing platforms

Job description

* United Kingdom - Hampshire - Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub .

Description and Requirements

Are you ready to shape the future of marketing in Lenovo UKI?

If you're a strategic thinker with a passion for innovation and leadership, this is your opportunity to lead transformative marketing initiatives across diverse product lines— Enterprise Infrastructure, Services, Commercial PC Client, Consumer PC, and Phone brands.

In this role, you’ll lead the development and execution of a comprehensive marketing and brand strategy for the UK and Ireland region, aligned with Lenovo’s global business objectives.

What will you be responsible for in this role?

As the UK&I Marketing Director, you will:

• Define target audiences and market positioning for each product line: Establish clear, strategic positioning for products and services, tailoring messaging to resonate with various target audiences.

• Brand Relationship Management: Effectively balance Lenovo brand identity and marketing strategies with alliance, partner and sponsor brands to optimize co-branding opportunities and funding routes.

• Oversee integrated marketing campaigns across various channels: Coordinate comprehensive marketing campaigns that leverage multiple channels (e.g., digital, print, social media, events) to maximize reach and impact.

• Drive demand generation and lead nurturing strategies: Implement effective strategies to generate demand for products and nurture leads through the sales funnel, ensuring high conversion rates.

• Develop go-to-market strategies driving all routes-to-market: Create detailed plans for product promotion, marketing and outreach activitiesdesigned to optimize visibility and adoptionacross consumer and commercial segments.

• Manage and optimize the marketing budget to ensure strong ROI: Allocate resources efficiently, monitor spending, and adjust strategies to ensure a strong, identifiable return on investment for all marketing activities.

• Set clear objectives and provide regular feedback to the marketing team: Lead and mentor a diverse marketing team, fostering creativity and collaboration. Define measurable goals for the team, offer constructive feedback, and support professional development to foster a high-performing team environment.

• Collaboration with Business Leaders: Build strong, collaborative relationships with sales, product management, operations, finance, and global marketing teams to ensure alignment of marketing efforts with overall business goals.

What do you need to succeed in this role?

You’ll thrive in this position if you bring:

• Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).

• 10+ years of experience in senior marketing roles within the technology sector. Understanding of global and local markets, channels, and ecosystems with exceptional marketing strategy alignment experience.

• Experience with AI-driven marketing and automation platforms.

• Ability to develop and execute an ABM strategy.

• Experience driving measurable business growth and brand success.

• Proficiency in digital marketing, brand management, and market research, including SEO/SEM, social media, and content marketing.

• Experience with CRM systems for lead management and campaign tracking.

• Excellent communication and presentation skills.

• Ability to workand lead in a matrix organisation

Ready to make an impact?

Join us and lead a high-performing marketing team that’s driving growth, innovation, and brand excellence across the UK&I region. If you're excited by the challenge and inspired to lead, we’d love to hear from you.

What do we offer you?

• Positive work life balance, learning and development
• Lenovo and Motorola products discounts, Lifestyle discounts
• Holiday purchase
• Cycle to work, MyGymDiscounts
• Mortgage advice and support
• Referral bonus
• Electric car salary sacrifice scheme, Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: * United Kingdom - Hampshire - Farnborough

AI PROCESSING NOTICE

We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.

If you require an accommodation to complete this application, please [e-mail]