Marketing Director, UK

TN United Kingdom; Haddenham; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic marketing leader to drive strategic growth in the UK market. This pivotal role involves the development and execution of comprehensive brand and category strategies, ensuring profitable growth and innovation across product lines. As a key member of the Marketing Leadership Team, you will lead cross-functional collaborations, manage P&L responsibilities, and influence the trajectory of the marketing department. If you have a strong background in consumer packaged goods and a passion for team development, this is a fantastic opportunity to make a significant impact in a vibrant and evolving environment.

Qualifications

• Degree qualification ideally in Marketing or a related discipline.
• Strong industry experience in consumer packaged goods.

Responsibilities

• Drive P&L and budgets for UK market brands and product groups.
• Develop and lead transformational business change projects.

Skills

Strategic Thinking

People Leadership

Analytical Skills

Communication Skills

Consumer Insight Translation

Project Management

Education

Degree in Marketing or related discipline

Tools

Digital Marketing

P&L Management

Advertising Agency Management

Job description

Reporting to the VP EMEA Marketing and an active member of the Marketing Leadership Team, this role is responsible for the direction, development and execution of strategic plans to maximise profitable growth for the UK market and its brand portfolio. Together with the UK Leadership team, this role is tasked to deliver sales, volume and profitability goals, and is responsible for leading portfolio strategy, Brand strategy, category vision, advertising & media strategy, creative development, consumer & trade promotion as well as developing pack and product innovation, against a clear growth roadmap. This role is also a key people leader, accountable for the development, engagement & management of team members in the market and contributing to the overall succession planning for EMEA Marketing.

MAIN RESPONSIBILITIES

• Drive the P&L and budgets of UK market brands & product groups to plan, managing risks and opportunities.
• Develop comprehensive Brand, Category and Business growth strategies through annual brand plans that drive profitable share growth and present to divisional leadership; develop and lead transformational business change projects as required.
• Lead team to identify the consumer growth target(s). Use insights to develop breakthrough ideas that deliver the defined initiative business objective and delight our target consumer.
• Monitor execution & forecasting of plans and ensure course corrections in place as needed. Lead team through analysis of consumption performance for MKC, the category and competition to identify problems to solve and future opportunities.
• Provide direction to key cross-functional partners such as research, sales, product development, manufacturing, quality, finance, legal & external resources including advertising agencies.
• Key strategic role in developing and delivering the growth agenda including product renovation and innovation, advertising and activation plans and portfolio strategy. Coordinates implementation of strategy to execution across markets.
• Influence trajectory of the Marketing Department and UK Business as a core member of the Marketing & UK Leadership Teams.
• Develop and engage the team including coaching & long term succession planning.

CANDIDATE PROFILE

• Strong learning agility, supported by Degree qualification ideally Marketing or a related discipline.
• Strong Industry experience with relevant skills & results delivery in consumer packaged goods.
• People Leadership with track record of developing, building and engaging effective teams.
• Strong leadership in strategic thinking, communication and influencing in matrixed organizations.
• Strong analytical and change leadership experience with ability to manage multiple projects.
• Expert level in functional / technical marketing skills – especially Brand & Communications including digital marketing experience, Activation & Promotion, New product development & P&L management.
• Demonstrated ability to translate consumer insight to sellable product concepts.
• Strong interpersonal & collaboration skills supported through exposure to key areas including Sales, Finance and Supply Chain, as well as external agency management.