Marketing Director - Service Provider

TN United Kingdom; West Yorkshire; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Director to lead a dynamic team and drive innovative marketing strategies. This role involves leveraging data analytics for targeted campaigns, optimizing team structures, and enhancing brand visibility across multiple channels. The successful candidate will utilize over a decade of experience to inspire collaboration and creativity while managing B2B campaign efforts tailored to SMEs. With a competitive salary and performance-based bonuses, this opportunity is designed for a strategic leader eager to make a significant impact in a trusted service provider sector.

Benefits

Performance-based bonus

Competitive salary

Flexible working hours

Professional development opportunities

Qualifications

• 10+ years of experience in marketing leadership roles.
• Strong proficiency in data-driven marketing and campaign management.

Responsibilities

• Lead and mentor a diverse marketing team of 13 members.
• Develop and execute comprehensive marketing campaigns across various channels.

Skills

Content Marketing

Social Media Marketing

Email Marketing

Data Analytics

SEO

PPC Strategies

B2B Campaign Management

Team Leadership

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

CRM Software

Marketing Automation Tools

Job description

Social network you want to login/join with:

Marketing Director - Service Provider, West Yorkshire

Client:

Page Personnel

Location:

West Yorkshire, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

72dc78b7489a

Job Views:

6

Posted:

05.05.2025

Expiry Date:

19.06.2025

Job Description:

• Lead a diverse team, driving impactful changes and optimising structures.
• Leverage data analytics to drive innovative, targeted marketing campaigns.

About Our Client

My client is a trusted provider of essential assets and services to various sectors, including Care Homes, Hospitals, Schools, and Hotels, for over 50 years. They offer a unique all-inclusive package that allows customers to make a single monthly payment for brand new equipment and maintenance services.

Job Description

Leadership and Team Management: Lead and mentor a team of 13 marketing and data team members, driving necessary changes and optimising team structures to maximise efficiency and effectiveness. Utilise over 10+ years of leadership experience to inspire and guide team members, fostering a culture of collaboration, creativity, and accountability. Manage stakeholders to raise profile of both Analytics and Marketing in the business.

Commercial Strategy: Apply a generalist approach with a high degree of commerciality, effectively managing small budgets and prioritising initiatives to achieve maximum impact. Lead the development and execution of comprehensive marketing campaigns across various channels, including LinkedIn, email, and Facebook, to drive brand visibility and customer engagement. Leverage data insight to identify, shape and deliver revenue and engagement opportunities, both from existing and prospect customers.

Data-Driven Marketing: Utilise data analytics to drive targeted marketing campaigns, optimise performance, and improve overall efficiency. Leverage expertise in SEO and PPC strategies to enhance campaign effectiveness, although not overly reliant on these tactics.

Data Analytics: Provide insight to the business to drive revenue growth and reduce churn. Identify trends in customer data in both large scale Key Nat and SME customer base. Ensure effective resource management maximising team productivity. Identify additional sources of data to enrich our understanding of our customers.

B2B Campaign Management: Oversee B2B campaign management efforts, owning marketing outputs and driving customer engagement and acquisition through effective strategies tailored to SMEs and small business markets. Liaise with Product, Design and Sales directors to increase client satisfaction.

The Successful Applicant

● Strong proficiency in content, social media and email marketing with demonstrated experience driving successful campaigns.

● Expertise in utilising data analytics to inform marketing strategies and drive campaign optimization.

● Understanding of SEO and PPC strategies, with the ability to leverage these tactics effectively.

● Proven track record of over 10+ years in marketing leadership roles, with a focus on campaign management and team management.

● Experience in B2B campaign management and customer acquisition strategies tailored to SMEs.

● Experience working for a business that transitioned from telemarketing to engagement marketing is advantageous.

● Leverage experience in respective sectors to develop tailored marketing strategies that resonate with target audiences.

● Adapt strategies to align with industry trends and shifts, demonstrating flexibility and agility in response to changing market dynamics.

What's on Offer

The successful candidate for the Director of Marketing & Data Analytics position will enjoy a competitive salary, reflecting their expertise and experience. Additionally, they will benefit from a performance-based bonus structure, rewarding their contributions to the company's success. This package is designed to attract top talent, providing financial stability and recognising the value of their leadership and strategic skills.