Marketing Director – B2B Consumer Health-Tech (UK & Ireland)

Blue Pelican; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An innovative healthcare organization is on the lookout for a Marketing Director to spearhead their B2B marketing strategy for consumer medical devices across the UK and Ireland. This pivotal role focuses on building partnerships, generating leads, and enhancing market presence. You will lead a dynamic team, ensuring alignment with business goals while exploring new marketing channels and strategies. The ideal candidate will have a strong background in B2B marketing within healthcare, proven success in lead generation, and a data-driven approach to decision-making. Join this forward-thinking company and make a significant impact in the health-tech space.

Qualifications

• Experience in B2B marketing within consumer medical devices or healthcare.
• Strong leadership skills managing teams of 5+ marketing professionals.
• Expertise in digital marketing, CRM systems, and analytics tools.

Responsibilities

• Define and implement a B2B marketing roadmap for consumer medical devices.
• Execute strategic marketing campaigns to generate qualified leads.
• Manage and mentor a team of 9 marketing professionals.

Skills

B2B Marketing

Lead Generation

Account-Based Marketing (ABM)

Digital Marketing

Team Leadership

Stakeholder Management

Communication Skills

Data-Driven Decision Making

Tools

Salesforce

HubSpot

Analytics Tools

Job description

Marketing Director – B2B Consumer Health-Tech (UK & Ireland)

Salary: £60,000 – £80,000 (DOE) + Benefits
Location: Hybrid – 40% Office-Based (Hamilton, just outside Glasgow)
Leadership: Managing and mentoring a team of 9

A healthcare organisation is seeking a Marketing Director to drive the B2B marketing strategy for its portfolio of consumer medical devices in the UK & Ireland. This role will focus on building partnerships, generating leads, and expanding the market presence of their range of health-tech related devices. Key target audiences include the NHS, private medical practices, big national retail brands and independent specialist providers.

These are consumer health-tech devices, and are very much a bespoke products, tailored for each individual’s needs utilising highly advanced technology which is recognised as far in advance of their competition. Which is why they currently hold the market lead spot for supply to the NHS, as well as having their competitors sell on their behalf too.

With this hire, they’re looking for a Marketing Director who can establish a long-term marketing vision as the company looks to further cement their market position, and ensure their marketing engine is future facing and driving the right outputs to keep them in the market lead position.

To date, they’ve been more of a lead generation engine, serving the needs of the sales team. Whilst leads remain important to keep the wheels turning; your role will include looking at their marketing strategy and ensuring they’re investing in the right channels, media, personnel and capabilities to maintain their growth trajectory.

This will include looking at evolving certain channels like digital, how things like ABM might be introduced and what KPIs to set around it. How to improve brand positioning and metrics. As well as keeping an eye on marketing efficiency and funnel conversion metrics.

Key Responsibilities:

• Lead B2B Marketing Strategy:
  Define and implement a B2B marketing roadmap to grow market share for consumer medical devices across healthcare providers, retailers, and distributors.
• Lead Generation and Demand Creation:
  Execute strategic marketing campaigns to generate qualified leads and expand product reach.
• Account-Based Marketing (ABM):
  Engage key business customers using ABM strategies, targeting retailers, distributors, and healthcare providers.
• Brand Positioning and Market Penetration:
  Position the company as a trusted partner in the consumer medical device space, fostering ongoing relationships with healthcare providers and retailers.
• Team Leadership and Development:
  Manage and mentor a team of 9 marketing professionals, ensuring alignment with business goals and fostering a collaborative, high-performance culture.
• Data-Driven Decisions:
  Use market research and analytics to optimise campaigns, refine messaging, and enhance lead generation.
• Partnership and Relationship Management:
  Build and maintain relationships with key stakeholders, including distributors, retailers, and industry influencers, to drive brand advocacy.

Candidate Profile:

• Experience in B2B marketing within consumer medical devices, MedTech, or healthcare.
• Proven success in B2B marketing strategies for healthcare providers/NHS, retailers, and distributors.
• Experience with products like:
  • Hearing aids
  • Prescription eyewear
  • Diagnostic devices
  • Mobility aids
  • Sleep and respiratory devices
  • Personal health technology
• Experience in Account-Based Marketing (ABM) and lead generation for B2B audiences.
• Strong leadership skills with the ability to manage and develop teams of 5+ marketing professionals.
• Expertise in digital marketing, CRM systems (e.g. Salesforce, HubSpot), and analytics tools.
• Strong communication, stakeholder management, and relationship-building skills.
• A data-driven approach to decision-making and adapting strategies to meet business goals.

Role Details:

• Salary: £60,000 – £80,000 (DOE) + benefits
• Location: Hybrid role – 40% office-based in Hamilton
• Travel: Occasional national and international travel required.

Want to Apply? Here’s how:

• You can share your LinkedIn profile or email me your CV – it doesn’t need to be up to date, we can work on that once you decide to take this forward.
• For a chat or more information, please contact me:

Colin Doree
Recruiter | Blue Pelican
[e-mail]