Marketing Director

Michael Page (UK); London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Director to lead their digital marketing initiatives. This role involves developing comprehensive strategies to enhance conference visibility and drive delegate registrations. You will lead a dynamic team, manage budgets, and collaborate with various stakeholders to align marketing efforts with business goals. If you're passionate about digital marketing and ready to make an impact in a competitive environment, this opportunity is for you. Enjoy the potential for remote working while contributing to an award-winning team's success.

Benefits

Competitive Salary

Remote Working Potential

Qualifications

• Proven expertise in driving delegate and sponsorship sales.
• Strong understanding of current digital marketing tools.

Responsibilities

• Develop and implement digital marketing strategies to promote conferences.
• Lead and mentor the digital marketing team for innovation.
• Oversee digital campaigns across various channels.

Skills

Digital Marketing Strategy

Team Leadership

Campaign Management

Data Analysis

Budget Management

Stakeholder Collaboration

Sales Expertise

Communication Skills

Tools

Analytics Tools

SEO Tools

PPC Management Tools

Job description

• Fantastic Opportunity for a Marketing Director
• To join an award winning conference company

About Our Client

An award winning conference company.

Job Description

• Strategic Leadership: Develop and implement comprehensive digital marketing strategies to promote conferences and drive delegate registrations.
• Team Management: Lead and mentor the digital marketing team, fostering a culture of innovation and continuous improvement.
• Campaign Oversight: Oversee the planning, execution, and optimization of digital campaigns across various channels, including email, social media, SEO, and PPC.
• Data Analysis: Utilize analytics tools to monitor campaign performance, generate insights, and inform strategic decisions.
• Budget Management: Manage the digital marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
• Stakeholder Collaboration: Work closely with internal teams, including sales and event planning, to align marketing strategies with business objectives.

The Successful Applicant

• Proven expertise in driving delegate sales through digital/offline channels.
• Proven expertise in driving sponsorship sales through offline/digital channels.
• Strong understanding of current digital marketing tools and best practices.
• Excellent analytical, organizational, and communication skills.

What's on Offer

Competitive salary and package

Potential for remote working