Marketing Director

UNAVAILABLE; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading global communications agency in London is seeking a Marketing Director to shape its market presence. In this role, you will define the marketing strategy and execute it across various channels, ensuring the agency is recognized as a leading authority in media. The ideal candidate has extensive marketing experience, particularly in a media agency, and excels at building relationships and managing high-profile events.

Benefits

WORK YOUR WORLD opportunity

Reflection Days

24/7 helpline support

Family friendly policies

Flexible working and day off for birthday

Local discounts

Qualifications

• Extensive marketing experience in media or creative agency.
• Track record of executing strategic marketing plans.
• Understanding of B2B content channels.
• Ability to influence senior stakeholders.
• Comfortable with analytics tools.

Responsibilities

• Define Publicis Media’s market voice.
• Develop marketing strategy and messaging.
• Produce thought pieces and success stories.
• Optimize content for online visibility.
• Oversee video asset creation.

Skills

Marketing strategy development

B2B content creation

Relationship building

Event planning

Analytics

Tools

LinkedIn

Analytics tools

Job description

Company Description

With a history that dates back over 80 years,Starcomis a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,Media Week's Agency of the Year 2023!

Job Description

As Marketing Director, you will own Publicis Media’s market presence and thought‑leadership in the UK. Reporting to the CGO/COO, you’ll define and execute a clear, compelling voice for our proposition. This is a dual strategic‑and‑hands‑on role: you’ll set the marketing strategy and key messaging to go-to-market, work cross‑functionally with our agency brands, and lead execution across digital channels, video content and industry events to ensure we remain top of mind among senior marketing leaders.

You’ll partner closely with the CGO on overarching messaging, collaborate with Starcom, Zenith and Spark Foundry on awards and success stories, and develop co‑marketing initiatives with industry names and platforms. Your ultimate goal: position Publicis Media as an easy‑to‑find, go‑to authority in media and marketing.

Responsibilities

• Define and shape Publicis Media’s in‑market voice, ensuring consistency across all channels and communications.
• Partner with the CGO to develop key messaging pillars, value propositions and strategic frameworks.
• Own a structured LinkedIn and publishing calendar – producing thought pieces, client success stories and trend insights to engage senior marketers.
• Ensure all content and channels (website, social, search) are optimised so that Publicis Media is easy to find online.
• Commission and oversee creation of short‑form, easy‑to‑digest video assets highlighting our products and propositions.
• Curate an industry events schedule; brief and coach Publicis Media speakers; co‑develop compelling decks and speeches aligned to our narrative.
• Work with agency brand leads to identify award opportunities, manage submissions and promote successes internally and externally.
• Develop joint campaigns with platforms and thought‑leaders (e.g. Meta, Google, Ian Whittaker) to amplify our reach.
• Monitor engagement metrics and ROI across campaigns, events and content; report findings with data‑driven optimisation recommendations.

Qualifications

What are we looking for?

• Extensive marketing experience, with a proven track record in senior leadership within a media or creative agency.
• Proven track record of developing and executing strategic marketing plans that drive thought‑leadership and measurable results.
• Deep understanding of B2B content channels (especially LinkedIn) and experience creating compelling digital and video assets.
• Excellent at building working relationships across multiple agencies, internal leadership and external partners.
• Demonstrable experience planning and managing high‑profile industry events and speaker programmes.
• Strong communicator able to influence senior stakeholders internally and externally.
• Comfortable with analytics tools; able to translate data into actionable insights.
• Balances creative thinking with hands‑on execution, managing multiple workstreams and tight deadlines with precision.

Additional Information

Starcomhas fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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