Marketing Director

Ecofamilies; Greater London; Hybrid; GBP 150,000 - 210,000; Full time

Benefits offered by this job

Executive bonus

Equity options

Private medical insurance

Wellness allowances

Hybrid London Hub

Job summary

Ecofamilies is seeking a visionary Marketing Director to lead global marketing, B2C growth, and merchant enrollment from our London hub. You will own the cross-border brand, manage multi-million-pound budgets, and partner with product, engineering, and sales to optimize conversion, retention, and ROI across the UK, GCC, Asia, and future markets.

This executive role offers equity options, executive benefits, and a hybrid work model in London, providing a platform to scale a fintech-enabled family

Qualifications

• Proven Leadership: Demonstrated history of scaling high-growth digital platforms, fintech apps, marketplaces, or large-scale e-commerce ecosystems.
• Industry Experience: 8–10+ years of progressive marketing experience, with 3+ years in Head of Marketing/VP/Director roles.
• Geographic Competency: Deep cross-border marketing experience in UK and emerging Asian/Gulf markets.
• T‑Shaped Marketer: Balance between creative brand vision and analytical growth marketing, with strong attribution, programmatic ads, and SEO knowledge.
• Budget Accountability: Managed multi-million-pound annual ad spends with a focus on ROI.
• Executive Presence: Strong communication skills with experience reporting to CEOs, boards, and investors.
• Educational Background: Degree in Marketing, Business or related field.

Responsibilities

• Lead global marketing strategy for B2C growth and B2B merchant ecosystem.
• Direct and optimize multi-million-pound marketing budgets with strict ROI targets.
• Architect international expansion playbooks for UK, GCC/Gulf, and Asia.
• Own global brand narrative and PR across international touchpoints.
• Collaborate with Product/Engineering to implement CRO and engagement mechanisms.
• Establish data-driven marketing culture with advanced attribution and BI dashboards.
• Build and mentor a high-performing, hybrid marketing team.

Skills

Leadership

Growth marketing

Cross-border marketing

Budget management

Data analytics

Brand strategy

Education

Bachelor's or Master's in Marketing/Business

Tools

GA4

CRM platforms

Attribution modeling

Job description

Marketing Director | Ecofamilies Digital Platform

Role Title: Marketing Director

Company: Ecofamilies (www.ecofamilies.co.uk)

Location: UK-Based (London Hub)

Working Pattern: Full-time, Permanent (37 hours per week)

Salary Range: Highly Competitive Director-Level Package (Plus executive benefits, equity options & pension)

Reporting To: Chief Executive Officer (CEO) / Board of Directors

Right to Work Requirement: Mandatory continuous UK Work Authorization required

About Ecofamilies

Ecofamilies (www.ecofamilies.co.uk) is a UK-based innovative digital platform designed to redefine the relationship between consumers and merchants. We hold a strong focus on driving rapid commercial expansion into emerging economies across Asia and the Gulf region, followed by scaling operations into African, European, and global markets.

As the premier and largest digital family marketplace, Ecofamilies is introducing an advanced, hyper-utility 'super cashback platform.' We enable global users to earn instant cashback and performance-based financial rewards on everyday transactions, while simultaneously empowering businesses with high-yield integrated marketing toolkits, algorithmic customer engagement channels, and scalable merchant growth solutions.

By seamlessly combining immediate financial incentives with smart digital advertising mechanisms, Ecofamilies creates a high-performance ecosystem where both users and merchants trade, collaborate, and scale together. Our platform is intentionally architected for young professionals, middle-income earners, and expanding households, transforming everyday unavoidable consumer spending into structured savings optimized for meaningful life goals like education, housing, milestone travel, and emergency funds.

We specifically serve individuals and families navigating modern inflationary gaps that quietly erode household income. Ecofamilies provides immediate macroeconomic relief, turning daily transactions into strategic steps toward lasting multi-generational financial stability.

Role Purpose

We are seeking a visionary, data-driven, and highly strategic Marketing Director to architect and lead global marketing functions for the Ecofamilies platform. Stepping into this high-impact executive role, you will take full ownership of the cross-border brand identity, user acquisition (B2C), merchant enrollment (B2B), and retention lifecycles across the UK, the Gulf region, Asia, and subsequent expansion territories.

As Marketing Director, you will bridge creative brand storytelling with strict algorithmic growth metrics, deploying seven-figure budgets across multi-channel environments. You will lead a high-performing digital marketing, PR, and product marketing team, scaling Ecofamilies from an ambitious marketplace into a globally recognized household super-app.

What You'll Do

Key Responsibilities

• Global Marketing Strategy:Develop, execute, and scale the overarching global marketing blueprint spanning B2C user growth and B2B merchant ecosystem acquisition.
• Growth & Performance Marketing:Direct and optimize substantial marketing budgets, enforcing rigid ROI, Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV) efficiency targets.
• International Expansion:Architect localized launch playbooks tailored to specific consumer behavior and compliance frameworks in the UK, GCC/Gulf region, and Asian markets.
• Brand Strategy & PR:Command the global brand narrative, ensuring unified positioning, premier creative output, and world-class public relations execution across all international touchpoints.
• Product Marketing & UX Collaboration:Partner directly with the Product and Engineering squads to implement seamless conversion rate optimization (CRO), engagement hooks, and virality loops in the app.
• Data Analytics & Business Intelligence:Establish a rigorous, data-first marketing culture by deploying advanced attribution modeling, predictive data analytics, and real-time business intelligence dashboards.
• Leadership & Team Building:Recruit, mentor, and lead a world-class hybrid team of growth hackers, brand managers, content creators, and localized regional agency partners.

Requirements

Experience & Requirements

• Proven Leadership:Demonstrated history of scaling high-growth digital platforms, fintech apps, multi-sided marketplaces, or large-scale e-commerce ecosystems.
• Industry Experience:Minimum of 8-10+ years of progressive marketing experience, with at least 3+ years in a Head of Marketing, VP, or Director level capacity.
• Geographic Competency:Deep, hands-on mastery over cross-border marketing complexities, with deep familiarity running high-conversion campaigns in the UK and emerging Asian/Gulf markets.
• T-Shaped Marketer:Flawless equilibrium between creative brand vision and analytical growth marketing, with expert-level understanding of attribution, programmatic ads, and organic SEO architecture.
• Budget Accountability:Exceptional history of direct management of multi-million-pound annual ad spends, demonstrating stellar fiscal responsibility and strict performance accountability.
• Executive Presence:Superb verbal, presentation, and written communication talents, with verified experience reporting performance straight to CEOs, executive boards, and institutional investors.
• Educational Background:A Bachelor’s or Master’s degree in Marketing, Business Administration, Data Analytics, or a strictly comparable professional discipline.

What We Offer

• Highly competitive executive base salary package commensurate with elite industry experience.
• Performance-linked executive bonus structure and lucrative long-term equity options (shares).
• Comprehensive private medical insurance, wellness allowances, and an enhanced corporate pension scheme.
• True hybrid flexibility based out of our state-of-the-art London Hub, paired with high-autonomy remote work infrastructure.
• The definitive professional opportunity to spearhead a global fintech revolution aimed at closing the inflation gap for families worldwide.