Marketing Director

wagamama; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

wagamama is seeking a dynamic marketing director to spearhead our marketing strategy and enhance brand growth. This role involves leading a talented team, driving impactful communications across various channels, and overseeing a best-in-class CRM and loyalty program to ensure sustained growth and customer engagement.

Benefits

30% bonus potential

Car allowance

Flexible hybrid working

£200 monthly food allowance

Private healthcare

3% pension contribution

25 days holiday plus bank holidays

Family-friendly pay for parents

Qualifications

• Experience at a marketing director level in retail or hospitality.
• Proven track record in disruptive marketing and CRM program scaling.
• Strong relationship skills with restaurant operations.

Responsibilities

• Lead marketing strategy and drive brand growth.
• Oversee best-in-class CRM and loyalty program.
• Inspire and develop a marketing team of 12.

Skills

Disruptive marketing

Integrated communications

Team leadership

Job description

london | hybrid 3 days a week | competitive salary + 30% bonus + car allowance

at wagamama, food is life and we’re here to make every bite count. With over 165 restaurants across the UK (and growing fast) we’ve been dishing up vibrant, fresh asian inspired flavours since ‘92. It’s all about good food, good vibes, and good company

Were looking for a marketing director to join us on our journey Ready to dive in and stir things up?

what we need |

a dynamic and innovative marketing director to lead our marketing strategy and drive brand growth. You will be responsible for crafting impactful communications and customer loyalty across paid, owned, and earned channels. As the leader of a talented team, you’ll oversee a Best-in-Class CRM & loyalty program, ensuring sustained growth and enhancing customer lifetime value. We are looking for someone with a proven track record in disruptive marketing and integrated communications, who is experienced in scaling loyalty programs and has a deep understanding of restaurant operations. If you're passionate about creating compelling brand moments and driving growth, we’d love to hear from you!

what you’ll do |

• craft fame and footfall, driving communications across paid, owned and earned channels that convert to more visits for more occasion
• lead best in Class CRM & loyalty program with industry leading LTV & primary contributor to LFL growth YOYOY
• ensure wagamama are always easy to find and search digitally with a dominance of local search
• define + implement our in-restaurant brand proposition ensuring we are a memorable moment for guests to connect, inspiring one more visit through what makes us famous (our food and our hospitality)
• Inspire and lead team, creating the next generation of leaders
• lead a team of 12 with 4 direct reports. Working hand in glove with peers - commercial strategy & insight director, creative director, head of international marketing as the senior marketing leadership team
• key member of the wider business senior leadership team

what you’ll need |

• experience working at a marketing director level across retail, hospitality or similar
• disruptive marketing, proven track record in delivering commercially
• impactful integrated communications ideas, critical to have experience in scaling a loyalty / CRM program and strong relationship / relatable with restaurant operations a must to bring brand to life through team members viewed as genuine brand ambassadors
• proven leadership skills
• ability to connect with restaurant operations to bring the brand to life

who you’ll be working with |

• CMO
• creative director
• commercial + insights director
• senior leadership team

what’s in it for you |

• competitive salary + 30% bonus potential + car allowance
• flexible hybrid working (with option to work + eat from one of our restaurants!)
• modern offices + culture to be proud of
• £200 monthly wagamama food allowance — enjoy all your favourite dishes on us!
• private healthcare (+family)
• 3% pension contribution
• 25 days holiday plus bank holidays — plenty of time to relax and recharge
• + further discounts across retail, hospitality & leisure — perks that make life sweeter
• Supporting you every step of the way! family-friendly pay: 26 weeks full pay + 13 weeks half pay for expectant or adopting parents

nothing brings people together like great food. no matter where you’re from or who you are, you’ve got a seat at our table | because food is the ultimate connector, and here everyone belongs