Marketing Director

Insignia Group of Companies; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job description

Insignia Group is a luxury brand specializing in high-end concierge services, personalized financial management, and exclusive lifestyle offerings. With a commitment to delivering exceptional service to our discerning clientele, we are seeking a dynamic and experienced Marketing Director to join our team. The ideal candidate will have a deep understanding of the luxury sector, specifically in financial services, and will be responsible for developing and executing high-impact marketing strategies that enhance our brand presence, engage our elite clientele, and drive growth in the luxury services market.

As the Marketing Director, you will play a pivotal role in shaping Insignia’s strategic vision, promoting our premium offerings, and ensuring our brand resonates with high-net-worth individuals across various platforms. If you are a results-driven marketing leader with a passion for luxury brands and financial services, we invite you to make a significant impact at Insignia Group.

Key Responsibilities:

• Strategic Planning: Develop and execute a comprehensive marketing strategy that aligns with Insignia’s brand objectives and market positioning within the luxury and financial services sectors.
• Brand Management: Oversee the creation and implementation of a consistent brand message across all marketing channels (digital, print, events, PR). Ensure that the brand’s core values of exclusivity, luxury, and personalized service are effectively communicated.
• Digital Marketing Leadership: Lead digital marketing initiatives, including social media, content marketing, email campaigns, and SEO/SEM strategies, to attract and engage high-net-worth individuals.
• Campaign Management: Design, implement, and track performance of integrated marketing campaigns that drive customer acquisition, loyalty, and retention.
• Client Engagement: Collaborate with sales, customer service, and client relationship teams to understand client needs, tailoring marketing strategies that appeal to the elite clientele.
• Event Marketing: Plan and execute high-end, exclusive events to build brand awareness, engage with clients, and generate new business opportunities.
• Market Research & Insights: Conduct competitive analysis and client insights research to identify trends, opportunities, and challenges in the luxury and financial services markets.
• Budget Management: Manage the marketing budget effectively, ensuring resource allocation supports strategic priorities and maximizes ROI.
• Team Leadership: Lead, mentor, and develop a high-performing marketing team. Foster a collaborative and creative working environment to encourage innovation and results-driven performance.

Professional Requirements:

• Experience: Minimum 10 years of progressive experience in marketing, with a focus on luxury brands or financial services. Proven experience in high-end, personalized marketing initiatives targeted at HNWIs (high-net-worth individuals) and ultra-high-net-worth individuals (UHNWIs).
• Education: A bachelor’s degree in Marketing, Business, Communications, or related field. MBA or advanced degree in a related discipline is preferred.
• Industry Knowledge: In-depth knowledge of luxury marketing trends, financial services, and high-net-worth client behaviors. Experience working with exclusive brands in a service-based industry is essential.
• Expertise in digital marketing, social media, CRM tools, and analytics platforms.
• Strong leadership skills with experience managing cross-functional teams.
• Ability to think creatively and strategically to drive brand awareness and business growth.
• Excellent written, verbal, and interpersonal communication skills, with an ability to craft compelling messaging for elite audiences.
• Track Record: Demonstrated success in delivering results through multi-channel marketing campaigns. Proven ability to increase brand visibility and drive engagement for luxury or financial service brands.
• Cultural Fit: A passion for luxury, high-touch service, and client satisfaction. A customer-centric mindset, with a commitment to excellence and a deep understanding of the expectations of HNWIs and UHNWIs.