Marketing Director

JS3 Recruitment Ltd; England; On-site; GBP 70,000 - 90,000; Full time

Job summary

A dynamic company in the environmental sector seeks an experienced Marketing Director to oversee marketing and lead generation for their B2C division. The ideal candidate should have multi-channel marketing expertise and experience in selling high-value in-home solutions. This role offers the opportunity to work closely with the senior leadership team and be part of innovative marketing strategies in a rapidly growing market.

Qualifications

• Proven experience in B2C marketing with large sales values.
• Familiarity with pop-up store concepts in retail environments.
• Ability to adapt quickly in a rapidly changing market.

Responsibilities

• Oversee the development of an interactive selling platform.
• Develop branded marketing campaigns.
• Lead creative teams to produce high-quality content.
• Work with call center teams for customer conversion strategies.
• Report directly to the Managing Director as part of the senior leadership team.

Skills

Multi-channel marketing experience

Brand strategy expertise

Lead generation skills

Customer storytelling

Job description

Overview

Our client is a rapidly growing company in the environmental sector. They are looking for an experienced Marketing Director to control all marketing and lead generation for their B2C division.

The ideal candidate will be a true marketing visionary with experience of multi-channel marketing, including digital, retail, lead generation and brand strategy. You need to have worked in a business with "big ticket" sales vaue as this is a high-value single sale environment. Customers will buy once and will not need to come back and buy again.

Due to their rapid growth and future plans it is essential that the new Marketing Director has the ability to work and pace and react to changes in this emerging market. No idea is a bad idea.

If you have experience of working in a B2C business that has explored the option of pop up stores in retail environments this would be a definite advantage as they explore this route to market.

Responsibilities

• Oversee the development and roll-out of an interactive selling platform
• Develop branded marketing campaigns
• Lead the internal and external creative teams to create and deliver high-quality content, including visual assets, video and customer storytelling.
• Work alongside the call centre and Dialler Manager to ensure a cohesive strategy in customer conversion.
• Be a significant part of the senior leadership team, reporting directly to the Managing Director.

Qualifications

Ideally you will have experience in a business selling high value in-home solutions including kicthens, fitted furniture, windows, conservatories, insulation, premium flooring or similar.