Marketing Director

JR United Kingdom; Eastbourne; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading SaaS innovator is seeking a Marketing Director to spearhead a rebrand and product launch of an AI-powered sales agent. The role involves crafting a comprehensive marketing strategy, driving go-to-market initiatives, and leading a high-profile rebranding effort. The ideal candidate will possess a solid background in product marketing, preferably within B2B SaaS, and demonstrate proven leadership in fast-paced environments.

Benefits

25 days holiday + bank holidays + birthday off

Life insurance & enhanced parental leave

Confidential counselling & wellness support

Strong DEI culture

Hybrid working flexibility

Qualifications

• Experience launching new propositions in enterprise settings.
• Proven track record in scaling marketing functions.
• Ability to link marketing efforts with revenue.

Responsibilities

• Craft and execute a B2B marketing strategy tied to revenue goals.
• Lead go-to-market plans for new AI-driven product.
• Drive brand positioning and execute ABM campaigns.

Skills

Product marketing

Leadership in enterprise SaaS

ABM

Demand generation

Marketing automation platforms

Commercial acumen

Job description

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• Lead a high-impact rebrand and product launch at a SaaS innovator

After 12 years as a market leader, our client is embarking on a transformative growth phase backed by private equity investment. As they launch a groundbreaking AI-powered sales agent—drawing on over a decade of behavioural data—they’re ready to reposition their brand and break into new enterprise markets. With global household names already on their books, this is a rare opportunity to steer the brand story of a product set to disrupt how enterprise customers buy online.

The Marketing Director will lead the company’s full-funnel strategy, positioning a next-gen platform while supporting expansion into major new accounts. Preferably you will have a product marketing background and experience in B2B SaaS, ideally in high-growth environments where you've helped build from the ground up. Experience in founder-led businesses is a plus, but not a requirement.

Role Highlights

The Marketing Director will…

• Craft and execute an enterprise B2B marketing strategy and vision tied directly to revenue goals
• Lead go-to-market plans for the new AI-driven sales agent product, working cross-functionally with Product and Sales
• Own our product proposition – working with product and commercial teams to ensure our proposition meets market need, creates competitive differentiation, and aligns with the roadmap
• Drive brand positioning through powerful thought leadership and content strategies
• Execute ABM campaigns that convert high-value enterprise prospects
• Lead a high-profile rebrand and relaunch to reposition the business globally

You Will Need

The Marketing Director will bring…

• Hands-on product marketing skillset, with experience launching new propositions
• Proven leadership in enterprise SaaS/PaaS marketing during high-growth or transformation phases
• Expertise in ABM, demand generation, and marketing automation platforms
• Strong commercial acumen, able to link marketing output with pipeline and revenue impact
• Proven experience building a marketing function from nascent to mature
• Ability to manage internal teams and agencies to ensure ROI and brand consistency

Why You’ll Love It

• 25 days holiday + bank holidays + birthday off, rising to 30
• Life insurance & enhanced parental leave
• Confidential counselling & wellness support
• Strong DEI culture with a team that truly walks the talk
• Work on a high-profile product launch backed by a PE investor
• Partner with leading global brands
• Shape an emerging category with data-rich insights from day one
• Brighton office culture + hybrid flexibility