Marketing Director

INSHUR; Brighton; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading insurance tech company based in Brighton is seeking a Director of Marketing to develop and coordinate global marketing strategies, focusing primarily on the US market. This role offers a hybrid working model, promoting collaboration while allowing flexibility. The ideal candidate will bring proven marketing leadership and 'T-shaped' marketing expertise to nurture a world-class brand.

Benefits

Competitive salaries based on location and experience

30 days of holiday annually

Private healthcare for you and your family

Life insurance at 3x your salary

Flexible working hours

Qualifications

• Proven Marketing Leadership: Success in senior roles at insurtech or fintech brands.
• “T Shaped” Marketing Expertise: Deep understanding of major marketing domains.

Responsibilities

• Develop coordinated global marketing strategy across US and Europe.
• Create scalable demand generation engine and implement multi-channel acquisition strategies.

Job description

Overview

Shape the brand, define our narrative, and guide our global market expansion. Trusted by the world's leading platforms - Uber, Uber Eats, Amazon, Bolt, Ola, FreeNow - and pioneering the future of autonomous vehicle insurance, INSHUR is redefining the future of mobility.

We are looking for a Director of Marketing to join us at INSHUR. We’re based in Brighton and embrace a hybrid working model, allowing you to thrive in both collaborative office settings and the comfort of your own home. You’ll have the opportunity to work remotely while also connecting with your colleagues at our Brighton office at least twice a week, fostering a dynamic and supportive environment.

You will be working on multiple brands as we re-invent the industry in exciting markets across territories including the UK, US, and the Netherlands.

Supported by (and reporting to) the CEO, you’ll be joining a collaborative team of 230 people, where your focus will be developing a world-class brand and marketing engine that supports INSHUR's growth and establishes us as the definitive insurtech brand.

What you’ll do

• Develop and coordinate a global marketing strategy across the US and Europe, guiding major initiatives and setting the vision for all efforts
• Create a scalable demand generation engine, designing and implementing multi-channel acquisition strategies with focus on the US market
• Guide brand and narrative development, collaborating with external brand and PR agencies to define INSHUR's market identity
• Partner with Product and Sales teams to design and deliver regional go-to-market strategies
• Develop and mentor a dedicated marketing team, nurturing talent and supporting the growth of marketing professionals
• Support data-informed decision making, leveraging analytics and ROI metrics to enhance performance across all marketing channels
• Ensure marketing compliance, embedding regulatory standards into strategies and campaigns

What we’d love to hear from you if you have

…these essentials to flourish in the role:

• Proven Marketing Leadership: Demonstrated success in senior roles at insurtech, fintech, or spin-out insurtech brands from traditional insurance carriers is ideal, though we’ll also consider candidates from high-growth SaaS companies
• “T Shaped” Marketing Expertise: Comprehensive understanding of major marketing domains with deep expertise in performance marketing
• Strategic & Hands-On: Ability to develop strategy while being comfortable with hands-on execution
• Data-Informed: Excellent grasp of marketing analytics and attribution, using insights to enhance performance
• Product Marketing Expertise: Proven track record of launching and nurturing new technology products
• Brand & Narrative Leadership: Experienced at defining brand positioning and creating compelling market stories
• Regulatory Understanding: Familiarity with regulated environments, ensuring campaigns remain compliant while creating impact

Other desirable qualifications

• Extra consideration for candidates with a background in Insurtech or On-Demand Economy

What to expect from the process

Screen & Intro: 45-minute video call with the Head of Talent Acquisition to discuss the role and your experience.

First Interview: 60-minute video call with an Exec & Chief of Staff to assess marketing knowledge or the top of the T of the “T shaped marketer”

Case Study: A brief take-home task followed by a 45-60 minute in-person interview with our Chief Executive, Chief Financial Officer and Marketer.

Final Stage: 60-minute video call with our Chief Executive & People Director

We encourage you to ask questions about the role and the company throughout the hiring process. We believe that this is as much an opportunity for you to interview us as it is for us to interview you.

What we offer

• Competitive salaries based on location and experience, stock options for all employees, and monthly pension contributions
• A benefits package that invests in long-term personal and professional growth and wellbeing
• 30 days of holiday annually, plus bank holidays
• Private healthcare for you and your family, including pre-existing conditions
• Life insurance at 3x your salary
• 13 weeks parental leave at full pay for new parents
• Workplace nursery scheme with Gogeta, allowing pre-tax fees
• Ride to work scheme
• Workplace pension scheme
• Flexible working hours to suit your lifestyle
• £500 annual personal training allowance and regular learning opportunities
• £40 monthly wellbeing and 24/7 Employee Assistance Program
• During edges: laptop, monitor, top-of-the-range equipment, and required software

About Us

INSHUR is on a mission to be the leader in insurance solutions for the on-demand economy, making coverage fair and accessible for drivers.

Cutting edge technology and deep insurance know-how underpin our offering for on-demand drivers, keeping premiums affordable and delivering results for partners. With a focus on embedded insurance solutions and digital platform integrations for providers like Uber, Amazon, Bolt, FREENOW and OLA, we’ve been helping drivers stay on the road since 2016 through data, technology and in-house insurance expertise.

Backed by forward-thinking investors including Viola Growth, JVP, Munich Re, Viola Fintech, MTech Capital, Antler, and MS&AD, we have secured over $113.5 million in funding and acquired American Business Insurance in 2023. We plan to continue growing and expanding to new territories in the future.

As a global team of around 250 people across the US, UK, and the Netherlands, we value generosity, inclusivity, open-mindedness, diversity, delivering great results, openness, long-term decision making, wellbeing, and enjoying the ride.

Equal opportunities

We believe a diverse team with authentic selves is key to our success. We don’t discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. As of Aug 2025, our team includes 46% women, 31% BAME/BIPOC, 12% LGBTQ+. We represent 30+ nationalities and span generations. We are recognized for Diversity and Inclusion by the British Insurance Awards. We are open to flexible arrangements for the right candidate, including part-time or job-sharing. If you need adjustments during the interview process, please let us know, and we’ll accommodate your needs.