Marketing Direct Campaigns Manager - Hoburne

Hoburne Ltd; Christchurch; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company is seeking a Marketing Direct Campaigns Manager to develop and manage lead generation marketing campaigns. The successful candidate will work closely with sales teams, oversee budget management, and ensure compelling marketing materials while contributing to achieving ambitious sales targets.

Benefits

Competitive pay

Hoburne benefits platform

Team Card with discounts

Free membership at Hoburne Golf Parks

Access to leisure facilities

33 working days holiday

Employee Assistance Programme

Qualifications

• Proven experience in lead generation marketing in property or high-value B2C sales.
• Strong organisational skills for managing multiple marketing campaigns.
• Experience aligning marketing with sales objectives.

Responsibilities

• Develop and execute targeted marketing campaigns for lead generation.
• Oversee digital and traditional advertising for ROI maximization.
• Collaborate with sales teams on marketing materials and strategy.

Skills

Lead Generation

Project Management

Creativity

Analytical Skills

Digital Marketing

Tools

Google Analytics

CRM Systems

HubSpot

Salesforce

Job description

We would love you to join us if you have the skills and attributes to join our marketing team as aMarketing Direct Campaigns Manager.

The successfulapplicant will benefit from:

• Competitive pay
• Hoburne benefits platform
• Hoburne Team Card which includes 50% off Food and Drink
• Free membership at Hoburne Golf Parks
• Discounts on holidays
• Access to our leisure facilities on all our parks
• Enhanced Parental leave * (T & C’s apply)
• 33 working days holiday (pro-rata for part-time)
• Access to our Employee Assistance Programme (EAP)

This highly commercial role is focussed on growing the number of leads passed through to our sales teams. You will take responsibility for driving lead generating activities, build local marketing plans with sales managers and work closely with the rest of the team to ensure strong conversion into appointments and sales.

Summary of Main Tasks/Duties:

• Develop and execute targeted marketing campaigns to drive high-quality leads for the sales team.
• Advertising & Media Planning – Oversee digital and traditional advertising, ensuring campaigns are optimised for maximum ROI.
• To be completely on top of lead numbers, how they perform and where they convert, constantly tweaking activity in response
• Conversion Rate Optimisation – Identify and implement strategies to improve lead-to-sale conversion rates.
• Collaboration with Sales Teams – Work closely with sales teams to deliver marketing materials and develop local marketing plans, events and other activities
• Budget Management – Plan and allocate marketing budgets effectively to maximise lead generation.
• Affiliate Management – Coordinate with external partners to ensure campaigns align with brand objectives and commercial goals.
• Content & Messaging – Ensure all marketing materials and communications are engaging, brand-consistent, and drive lead interest.
• Market Research & Competitor Analysis – Stay updated on industry trends, competitor activity, and customer insights to refine marketing strategies.

Knowledge, Experience, Skills & Attributes:

• Proven Experience in Lead Generation Marketing – Ideally within property, holiday home ownership, or high-value B2C sales.

• Lead Generation & Performance Marketing – Strong ability to develop and manage lead acquisition campaigns.

• Project Management – Strong organisational skills to manage multiple campaigns and stakeholders effectively.

• Commercially Driven – Results-focused mindset with a passion for achieving ambitious lead targets.

• Creative & Analytical – Balancing creativity in marketing campaigns with a data-driven approach.

• Using Analytics Tools & CRM Systems – Experience with platforms like Google Analytics, Meta Ads, HubSpot, or Salesforce.

• Managing Marketing Budgets – Demonstrated ability to drive efficient spend for lead acquisition.

• Working with Sales Teams – Experience in aligning marketing efforts with sales objectives.

• Digital Marketing & Performance Advertising Experience – Running successful paid and organic campaigns.

This role is permanent, working 37.5 hours a week. This role is based at our Group Support office in Christchurch, but travel will be required as part of the role.

The nature of our business necessitates that successful applicant may be required to work some evenings, weekends, and Bank Holidays. This would cover our events we do across the year like the New Forest Show.

If you think you have the experience, skills, and attributes we are looking for, please apply.

The Hoburne Group is committed to promoting equal opportunities in employment. Job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation (Protected Characteristics). A copy of The Hoburne Group Equal Opportunities and Diversity Policy is available on request.

HM