Marketing Direct Campaigns Manager

Hoburne Ltd; Christchurch; On-site; GBP 30,000 - 45,000; Full time

Job summary

Hoburne Ltd is seeking a Marketing Direct Campaigns Manager to join their team in Christchurch. This permanent role focuses on driving lead generation through targeted marketing strategies and collaboration with sales teams. The ideal candidate will have experience in lead generation marketing, project management skills, and creativity balanced with analytical insights. The position offers competitive pay and various benefits, including discounts and enhanced parental leave.

Benefits

Competitive pay

Hoburne benefits platform

Hoburne Team Card with 50% off Food and Drink

Free membership at Hoburne Golf Parks

Discounts on holidays

Access to leisure facilities

Enhanced Parental leave

33 working days holiday (pro-rata for part-time)

Employee Assistance Programme (EAP)

Qualifications

• Proven experience in lead generation marketing within property or B2C sales.
• Ability to manage lead acquisition campaigns with strong organisational skills.
• Experience in aligning marketing efforts with sales objectives.

Responsibilities

• Develop and execute targeted marketing campaigns for lead generation.
• Manage and allocate marketing budgets to maximise lead generation.
• Collaborate with sales teams to deliver effective marketing materials.

Skills

Lead Generation Marketing

Project Management

Commercially Driven

Creative & Analytical

Digital Marketing

Tools

Google Analytics

Meta Ads

HubSpot

Salesforce

Job description

We would love you to join us if you have the skills and attributes to join our marketing team as aMarketing Direct Campaigns Manager.

The successfulapplicant will benefit from:

• Competitive pay
• Hoburne benefits platform
• Hoburne Team Card which includes 50% off Food and Drink
• Free membership at Hoburne Golf Parks
• Discounts on holidays
• Access to our leisure facilities on all our parks
• Enhanced Parental leave * (T & C’s apply)
• 33 working days holiday (pro-rata for part-time)
• Access to our Employee Assistance Programme (EAP)

This highly commercial role is focussed on growing the number of leads passed through to our sales teams. You will take responsibility for driving lead generating activities, build local marketing plans with sales managers and work closely with the rest of the team to ensure strong conversion into appointments and sales.

Summary of Main Tasks/Duties:

• Develop and execute targeted marketing campaigns to drive high-quality leads for the sales team.
• Advertising & Media Planning – Oversee digital and traditional advertising, ensuring campaigns are optimised for maximum ROI.
• To be completely on top of lead numbers, how they perform and where they convert, constantly tweaking activity in response
• Conversion Rate Optimisation – Identify and implement strategies to improve lead-to-sale conversion rates.
• Collaboration with Sales Teams – Work closely with sales teams to deliver marketing materials and develop local marketing plans, events and other activities
• Budget Management – Plan and allocate marketing budgets effectively to maximise lead generation.
• Affiliate Management – Coordinate with external partners to ensure campaigns align with brand objectives and commercial goals.
• Content & Messaging – Ensure all marketing materials and communications are engaging, brand-consistent, and drive lead interest.
• Market Research & Competitor Analysis – Stay updated on industry trends, competitor activity, and customer insights to refine marketing strategies.

Knowledge, Experience, Skills & Attributes:

• Proven Experience in Lead Generation Marketing – Ideally within property, holiday home ownership, or high-value B2C sales.
• Lead Generation & Performance Marketing – Strong ability to develop and manage lead acquisition campaigns.
• Project Management – Strong organisational skills to manage multiple campaigns and stakeholders effectively.
• Commercially Driven – Results-focused mindset with a passion for achieving ambitious lead targets.
• Creative & Analytical – Balancing creativity in marketing campaigns with a data-driven approach.
• Using Analytics Tools & CRM Systems – Experience with platforms like Google Analytics, Meta Ads, HubSpot, or Salesforce.
• Managing Marketing Budgets – Demonstrated ability to drive efficient spend for lead acquisition.
• Working with Sales Teams – Experience in aligning marketing efforts with sales objectives.
• Digital Marketing & Performance Advertising Experience – Running successful paid and organic campaigns.

This role is permanent, working 37.5 hours a week. This role is based at our Group Support office in Christchurch, but travel will be required as part of the role.