Marketing/ Digital Marketing Expert - Remote

YO IT Consulting; Manchester; On-site; GBP 30,000 - 40,000; Part time

Job summary

YO IT Consulting in Manchester is seeking a Part-Time Marketing Specialist to design and execute digital marketing campaigns. The ideal candidate will have a minimum of 5 years of marketing experience and expertise in data analysis, enabling them to optimize strategies for better engagement.

You will contribute significantly to the brand’s growth and manage multiple projects in a fast-paced environment. Proficiency in content creation and communication skills are essential for success in this role.

Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis and performance tracking.
• Exceptional written and verbal communication skills.

Responsibilities

• Design and execute comprehensive digital marketing campaigns.
• Analyze campaign performance data and optimize strategies.
• Create compelling content for digital platforms.

Skills

Experience in marketing

Data analysis

Communication skills

Project management

Content creation

Marketing analytics tools

Job description

Job Type: Contractor, Part-Time

Job Title: Marketing Specialist

As a Marketing Specialist, you'll apply your expertise to help train next-generation AI systems. Your work will shape how models learn, reason, and perform through high-quality, real-world input. No prior experience in AI is required — your domain knowledge is what matters.

Key Responsibilities

• Design and execute comprehensive digital marketing campaigns to drive brand growth and engagement.
• Analyze campaign performance data, delivering actionable insights and optimizing strategies for maximum ROI.
• Create compelling, original content tailored to diverse digital platforms, ensuring consistent messaging and tone.
• Collaborate closely with cross‑functional teams to align marketing initiatives and project timelines.
• Track, report, and present marketing metrics, identifying opportunities for improvement and innovation.
• Manage multiple projects simultaneously, balancing deadlines and quality standards.
• Contribute marketing domain expertise to advance the effectiveness of AI-powered solutions in a dynamic project environment.

Required Skills and Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis, performance tracking, and translating insights into actionable marketing strategies.
• Exceptional written and verbal communication skills; attention to detail in messaging and reporting.
• Demonstrated ability to manage projects and coordinate with cross‑functional teams.
• Strong content creation skills for digital channels including web, email, and social media.
• Proficiency with marketing analytics tools and platforms.
• Ability to prioritize tasks, meet deadlines, and thrive in a fast‑paced, remote environment.

Preferred Qualifications

• Experience with AI‑driven marketing tools or training data for machine learning projects.
• Background in supporting technology or SaaS products with marketing initiatives.
• Advanced certifications in digital marketing or data analytics.