Marketing Deployment Intern – Campaigns & Events

BAT; Greater London; Hybrid; GBP 21,000 - 32,000; Full time

Benefits offered by this job

Market-leading annual performancebonus

Diverse health plans

Work-life balance initiatives

Transportation support

Flexible holiday plan

Online learning platforms

Job summary

BAT in London is seeking a Marketing Deployment Intern to support the planning and delivery of consumer engagement campaigns across 2027. This entry-level role offers hands-on experience in 1-to-1 events, Fly Teams, mobile pop-ups, and national campaigns within a fast-paced, collaborative team.

You will help coordinate with internal teams, track KPIs and budgets, and assist with compliance checks and event logistics, while developing practical marketing deployment skills.

Qualifications

• Marketing or related business studies is essential.
• Analytical mindset with data-driven decision making.
• Strong organizational skills with attention to detail and creativity.

Responsibilities

• Support planning and execution of high-impact direct engagement campaigns for the UK market (1-to-1 via Fly Teams, Mobile Pop Ups, On Trade channels) and large-scale events.
• Lead weekly team meetings and help track performance, KPIs and budgets.
• Coordinate with internal stakeholders (Legal, External Affairs, Finance and Brand Teams) to ensure compliance and campaign excellence.
• Collaborate with creative agencies — managing timelines, deliverables and progress.
• Prepare reports and insights to measure campaign success and identify improvements.
• Support compliance checks, event logistics and other operational needs behind the scenes.
• Monitor competitor activities and contribute fresh ideas for upcoming campaigns.
• Work cross-functionally with Consumer Experience and Brand teams to align on cycle plans.

Skills

Marketing & consumer experience

Analytical mindset

Organizational skills

Proactive attitude

Strong communicator

Education

Marketing or related business studies

Tools

Microsoft Office

Job description

BAT in London is seeking a Marketing Deployment Intern to support the planning and delivery of consumer engagement campaigns across 2027. This entry-level role offers hands-on experience in 1-to-1 events, Fly Teams, mobile pop-ups, and national campaigns within a fast-paced, collaborative team.

You will help coordinate with internal teams, track KPIs and budgets, and assist with compliance checks and event logistics, while developing practical marketing deployment skills.