Marketing Deployment Executive

The British American Tobacco Group; Chiswick; On-site; GBP 36,000 - 52,000; Full time

Benefits offered by this job

Annual bonus

Diverse health plans

Flexi holiday plan

Work-life balance initiatives

Transportation support

Job summary

British American Tobacco UK is hiring a Marketing Deployment Executive in Chiswick, London. You will support the development and deployment of consumer-centric activation plans across channels, working with the Marketing Deployment Manager to ensure timely, impactful campaigns that drive engagement and brand growth.

The role requires 2+ years in marketing execution or related fields, with a solid grasp of consumer journeys and campaign activation.

Qualifications

• 2+ years of experience in marketing execution, consumer experience, or related roles.
• Strong understanding of marketing fundamentals, including consumer journeys, strategy and campaign activation.

Responsibilities

• Support the development and deployment of activation solutions across consumer engagement channels.
• Assist in planning and executing consumer experiences, events, partnerships and activations.
• Coordinate internal stakeholders, agencies, suppliers and external partners for timely delivery of campaign assets.
• Monitor activation performance, track KPIs and provide reporting for optimisation.
• Identify risks and opportunities, supporting mitigation plans.
• Track activation plans to ensure OTIF delivery and escalate issues.
• Support testing and implementation of new engagement formats and interactions.
• Manage budgets, purchase orders, invoices and financial reporting in line with procedures.

Skills

Marketing execution

Consumer experience

Campaign activation

Project coordination

KPI tracking

Budget management

Education

Bachelor's degree in Marketing or Business

Job description

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco UK has an exciting opportunity for a Marketing Deployment Executive in Chiswick, London

The Marketing Deployment Executive supports the development and execution of consumer-centric activation plans across multiple channels and stages of the consumer journey. Working closely with the Marketing Deployment Manager, this role ensures timely, efficient, and impactful delivery of campaigns that drive consumer engagement and brand growth.

Your key responsibilities will include:

• Support the development and deployment of tailored activation solutions across consumer engagement channels, ensuring alignment with brand and commercial objectives.
• Assist in planning and executing consumer experiences, events, partnerships, experiential activations, and direct consumer engagement programmes.
• Coordinate internal stakeholders, agencies, suppliers, and external partners to ensure timely delivery of campaign assets and activation activities.
• Monitor activation performance, track KPIs, and provide reporting and insights to support optimisation and continuous improvement.
• Identify execution risks and improvement opportunities, supporting the development of mitigation and action plans.
• Track activation plans to ensure OTIF delivery and elevate issues that may impact performance or timelines.
• Support the testing and implementation of new engagement formats, activation mechanics, and consumer interaction opportunities.
• Manage budgets, Purchase Orders, invoices, and financial reporting while ensuring compliance with company processes and standards.
• Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

What are we looking for?

• 2+ years of experience in marketing execution, consumer experience, or related roles.
• Strong understanding of marketing fundamentals, including consumer journeys, strategy, and campaign activation.
• Commercially driven, consumer-centric mindset with a focus on business outcomes.
• Excellent project coordination, organization, and ability to manage multiple priorities in fast-paced environments.
• Analytical skills with experience tracking KPIs, reporting performance, and leveraging consumer insights for optimization.
• High attention to detail, execution excellence, and proficiency in spreadsheets and financial tracking.
• Positive, proactive attitude with a willingness to challenge the status quo and drive continuous improvement.
• Bachelor's degree in Marketing, Business, or a related field; knowledge of social media, CRM, design principles, and strong storytelling skills are advantageous.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.