Marketing Demand Generation Manager

Sidetrade; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading SaaS company in London seeks a Marketing Demand Generation Manager to develop multi-channel marketing strategies. The role focuses on driving qualified leads and pipeline growth while aligning marketing efforts with sales objectives. Candidates should have 4–6+ years of experience in demand generation and event planning in a SaaS environment, along with strong analytical skills and proficiency in marketing automation tools.

Qualifications

• 4–6+ years in B2B demand generation and event planning in SaaS.
• Hands-on experience with ABM and integrated campaigns.
• Strong analytical skills with marketing analytics platforms.

Responsibilities

• Develop and implement demand generation strategies.
• Collaborate with various teams to align campaign goals.
• Manage lead lifecycle from acquisition to conversion.
• Execute end-to-end event planning and logistics.

Skills

B2B demand generation

Event planning

ABM

Marketing analytics

Project management

Communication

Creativity

Education

Bachelor's degree in marketing, communication, business, or related field

Tools

Marketo

Salesforce

Asana

Job description

About Sidetrade (www.sidetrade.com)

Sidetrade is a SaaS company, listed on Euronext Growth, on a mission to revolutionize the way large enterprises unlock value from their customers leveraging its AI-powered Order-to-Cash solutions. Positioned as a Gartner Magic Quadrant Leader since 2022, with a strong growth trajectory across North America and Europe, we’re proud of our global team made up of 27 nationalities with diverse perspectives that drive our innovation, #OneTeam culture and a customer-first mindset.

We value passion over perfection—so if you’re eager to learn and bring the right energy, we want to hear from you. Be you. Grow with us.

Curious about Sidetrade? Catch theSidetrade Inside Out podcast.

Role Overview:

The Marketing Demand Generation Manager for the UK, Ireland and the Nordics is responsible for developing and executing multi-channel marketing strategies and programs that drive qualified leads, increase brand awareness, and accelerate pipeline growth. This role is pivotal in aligning marketing efforts with sales objectives, using data-driven insights to optimise campaigns and maximise ROI.

Additionally, the role will be assisting the EMEA Regional Director with the planning, preparation and execution of events across the EMEA region. From virtual product demos and customer webinars to industry conferences/trade shows and customer summits, you’ll help bring our brand to life through memorable experiences, with a focus on pipeline contribution.

What you will be doing:

• Develop and implement demand generation strategies and programs across inbound and outbound channels.

• Collaborate with sales, product, customer success and content teams to align campaigns with business goals.

• Own the demand generation program calendar and ensure timely execution of programs.

• Launch and manage integrated campaigns including email, paid media, SEO/SEM, webinars, and events.

• Drive Account-Based Marketing (ABM) initiatives targeting high-value accounts.

• Manage the lead lifecycle from acquisition to conversion using marketing automation tools (e.g., Marketo, 6Sense and Salesloft).

• Partner with sales to ensure lead quality and follow-up processes are optimised.

• In collaboration with our Marketing Operations team, conduct A/B testing and continuously optimise campaigns based on performance data.

• Track program performance according to established KPIs.

• Provide regular reporting and insights to stakeholders on demand generation programs’ effectiveness.
• Plan and execute a variety of events including webinars, virtual product launches, customer success events, trade shows, and user conferences.

• Collaborate with Sales, Product, and Customer Success teams to align event strategy with business goals and customer needs.

• Manage end-to-end logistics: venue sourcing, vendor coordination and cost management, equipment and visuals, registration process, staff attendance, guide book for staff, speaker prep, and post-event follow-up (debrief calls, event summary, final cost consolidation).

• Execute event promotion: email campaigns, landing pages, social media, and paid ads.

• Track and report on event performance metrics such as attendance, engagement, lead quality, and pipeline contribution.
• Manage allocated demand generation and event budget and allocate spend based on ROI.

Who we are looking for:

• 4–6+ years of experience in B2B demand generation and event planning in a SaaS environment.

• Strong knowledge and hands-on experience with ABM, integrated campaigns and events.

• Proven track record of driving pipeline growth through digital and traditional marketing channels.

• Strong analytical skills and experience with marketing analytics platforms.

• Familiarity with CRM and marketing automation tools (e.g., Salesforce, Marketo, 6Sense Salesloft).

• Strong project management and multitasking skills.

• Excellent written and verbal communication.

• Creative and highly organized with strong attention to detail

• Computer skills: Proficiency in Word, Excel, and Powerpoint; knowledge of CRM (Salesforce) and project management software such as Asana is a plus.

• Familiarity with SaaS metrics and customer lifecycle stages.

• Education/Licenses: Bachelor's degree in marketing, communication, business, or a related field.

At Sidetrade, we cultivate a multicultural environment that fuels innovation. With over 22 nationalities represented, we strongly value diversity, gender equality, inclusivity, and fairness. As an equal opportunity employer, we reject all forms of discrimination and harassment. Your unique contributions are celebrated, driving collective success in our inclusive workplace.

Agencies

Only applications from invited agencies through the Workable portal will be accepted. Unsolicited CVs sent directly to managers or HR will not incur any fees.