Marketing Delivery Manager

IAG Loyalty Retail Ltd; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading marketing firm based in London is looking for a Marketing Delivery Manager. In this role, you will manage diverse marketing channels and execute campaign strategies to enhance B2C sales. The ideal candidate has significant experience in a collaborative environment, is proficient in digital marketing, and possesses excellent communication skills. This position offers a hybrid work model, providing flexibility to work remotely at least two days a week.

Qualifications

• Experience managing diverse marketing channels, ideally in drinks or grocery retail.
• Experience with cloud-based marketing platforms like Salesforce Marketing Cloud or Klaviyo.
• Knowledge of ecommerce practices such as content, SEO, CRO, MVT, Web Analytics.

Responsibilities

• Create and maintain detailed campaign plans.
• Execute a cohesive communication calendar.
• Collaborate with Data Insight Manager for personalisation and insights.
• Monitor and analyze marketing performance.
• Oversee the design and production of marketing materials.

Skills

Experience managing diverse marketing channels

Experience with cloud-based marketing platforms

Skills in OOH, Press, CRM, SEO, PPC

Knowledge of ecommerce practices

Experience managing external agencies

Highly organized and detail-oriented

Excellent communication skills

Job description

Marketing Delivery Manager page is loaded

Marketing Delivery Manager

Apply locations London, UK | full-time | posted on Posted Yesterday | time left to apply: End Date: August 30, 2025 (16 days left to apply) | job requisition id JR100346

Who we are

We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses: IAG Loyalty, British Airways Holidays, and The Wine Flyer. Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers.

We’re on an exciting journey of growth and transformation – we’re going places! This is where you come in.

The opportunity

You will be a key part of a matrix marketing team executing the marketing calendar across CRM, Web, App, and third-party channels, working with our partners in IAG Loyalty to maximize the use of British Airways Club and partner channels, and managing online assets.

This role will collaborate closely with the Senior Merchandising Manager and Data Analytics Manager to ensure optimal omni-channel execution and performance across categories including tech, travel, and accessories.

In retail trading, you’ll use creativity to drive awareness and B2C sales revenue from the Avios engaged audience, mainly from airline partners like British Airways Club, Iberia Plus, Aer Lingus AerClub, and Vueling Club.

You will plan, design, and execute compelling B2C marketing communications, primarily via email, coordinated across other channels. The ideal candidate will have a strong background in direct marketing, with a good understanding of channel performance and digital media in retail and ecommerce.

This role is based in London. We offer a hybrid working approach, called The Blend, providing flexibility to work from the office at least two days a week, with the option to work remotely or from other locations as needed.

What you’ll get up to

• Campaign Planning & Design: Create and maintain detailed campaign plans, including copy and design recommendations for CRM.
• Campaign Delivery: Execute a cohesive communication calendar, ensuring timely development of creative assets, email builds, and campaign execution.
• Personalisation: Collaborate with Data Insight Manager to apply personalisation and propensity modelling, and analyze post-campaign insights such as A/B testing and audience movements.
• Test and Learn: Incorporate testing strategies to optimize activities across channels, including print, OOH, TV, SEM, Display, Affiliates, and CRM.
• Channel Optimisation: Monitor and analyze marketing performance, working with data analysts and e-commerce teams to improve impact and conversion.
• Campaign Collaboration: Work with IAG Loyalty marketing teams to execute and approve campaigns across various channels.
• Creative Management: Oversee the design and production of marketing materials, coordinating with external agencies as needed.

What we need from you

• Experience managing diverse marketing channels, ideally in drinks or grocery retail.
• Experience with cloud-based marketing platforms like Salesforce Marketing Cloud or Klaviyo.
• Skills in core marketing areas: OOH, Press, CRM, SEO, PPC, Display, Affiliate, Social.
• Knowledge of ecommerce practices such as content, SEO, CRO, MVT, Web Analytics.
• Experience managing external agencies for marketing and PR activities.
• Highly organized, attentive to detail, proactive in problem-solving, and capable of prioritizing tasks.
• Excellent communication skills, both written and verbal, in formal and informal settings.

We might not be right for you if:

• You prefer to focus solely on your tasks; we are a collaborative, high-performing team.
• You value perfection over speed; our environment is fast-paced and iterative.
• You prefer creating but not owning projects; this role requires end-to-end ownership from ideation to review.

If you think you’re a good fit but don’t meet every point, please still apply. We’d love to chat!

Equity, Diversity and Inclusion at IAG Loyalty

We aim to create an inclusive culture where everyone feels welcomed and valued, embracing diverse identities and perspectives. This commitment enhances our ability to innovate and serve our communities. Please inform us if you require any accommodations during the interview process.

About IAG Loyalty

We serve 40 million members, turning their everyday spending into rewarding experiences through our global currency, Avios. Our team of 600 loyalty pioneers combines data, expertise, and innovation to connect travel and rewards. Join us and be part of a culture where travel and careers go places.

Our Values

We’re loyalty pioneers, creating the world’s most rewarding experiences.

Our values guide us in how we work together, from our Contact Centre to our Head Office, fostering a culture of belonging and excellence.