Marketing Delivery Manager

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Marketing Delivery Manager

Apply locations London, UK time type Full time posted on Posted 15 Days Ago job requisition id JR100246

Who we are ????

We’re the people behind the global loyalty currency, Avios, and home to three ambitious, growing businesses; IAG Loyalty, BA Holidays and The Wine Flyer . Each business has its own goals and strategy, but collectively we create brilliant experiences for our global customers.

We’re on a truly exciting journey of growth and transformation – we’re going places! This is where you come in.

The opportunity

You will be a critical contributor within a matrix marketing team who collectively execute the trading marketing calendar across a mix of CRM, owned and 3rd party marketing channels and work with our partners in IAG Loyalty to maximise exploitation of Executive Club, British Airways and partner channels, alongside the development of the content & management of online assets.

This role will partner closely with the Senior Merchandising Manager and Data Analytics Manager for the brand to ensure optimal omni-channel execution and performance.

In the Retail Trading space, you’ll use creativity and experience to drive awareness and B2C sales revenue from the Avios engaged audience, primarily from the BA Executive Club UK&I base.

You will plan, design and execute compelling B2C marketing communications, primarily in email channels and co-ordinated across other channels. The successful candidate will have a strong direct marketing background with solid understanding of channel performance and indexing highly on digital media within the retail and ecommerce space.

What you will be doing?

• Comms Planning & Design: Taking direction from the overall strategic plan, create and maintain detailed campaign plans including copy and design recommendations for CRM.

• Comms Delivery: Deliver at pace a compelling and cohesive calendar of communication. Working in collaboration with colleagues to ensure the timely completion of development of creative production, artwork, email build and campaign execution.

• Personalisation: Agree with Data Insight Manager how available personalisation and propensity modelling should be applied using the defined customer contact strategy and what post campaign analytical insight is required such as A/B testing, attribution, audience movements etc

• Test and Learn: Ensure the inclusion of a comprehensive test and learn strategy within campaign design to optimise future activity. Execution of the IAGL Retail brand’s above the line channels (print, OOH, linear TV), performance marketing (SEM, Display, Affiliates, etc) and CRM (email, SMS), either directly or using external agencies.

What skills and experience do we need you to bring?

• Around six years marketing experience, ideally within a retail environment.

• You will be a Subject Matter Expertise in brand and marketing

• Experience of managing a wide variety of marketing channels, ideally within drinks or grocery retail environment.

• Experience in the using cloud-based marketing platforms such as Salesforce Marketing Cloud or Klaviyo.

• Skills in core marketing capabilities (e.g., OOH, Press, CRM, SEO, PPC, Display, Affiliate, Social).

• Knowledge of e-commerce (e.g., content, SEO, CRO, MVT, Web Analytics).

• Experience of managing external agencies that are undertaking marketing and PR activities.

• Highly organised with attention to detail when performing tasks, ability to anticipate and manage problems, with an ability to prioritise and escalate where necessary.

• Good communication skills; communicating clearly in writing and in person in both formal and informal environments.

We might not be right for you if:

• You only want to focus on your to-do list; we’re a small, high-performing team, we help each other to succeed.

• You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environment isn’t right for everyone.

If you think you have what it takes but don't meet every single point above, please do still apply. We'd love to chat and see if you could be a great fit.

I n return you’ll get p erks that take you places: ️

• Access to non-contractual Annual Bookable Travel Concession s for you and up to 3 nominees

• Unlimited standby and premium standby fares for you and your nominees on the full British Airways network and n umerous other partner airlines from day one

• 20 days working from abroad in Europe per annum.

• Annual Bonus (dependant on company and individual performance)

• Company pension of 9% (6% contribution from IAGL, 3% employee contribution)

• 26 days annual leave

• New joiner, birthday and recognition Avios

Equity, Diversity and Inclusion at IAG Loyalty

Our vision, 'to create the world's most rewarding experiences,' applies not only to our customers but for our colleagues too. It's about taking belonging seriously, actively fostering a culture where everyone feels welcomed and valued by embracing diverse identities, personal histories, and perspectives.

This commitment makes IAG Loyalty a rewarding place to work and enhances our ability to solve complex problems, drive innovation, and better serve our customers and communities.

Please let us know if we can make any reasonable adjustments to support your interview process with us.

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